Designed with a modern approach to modest dressing, the debut collection at ASOS features 64 styles across occasionwear, tailoring and sophisticated everyday pieces. The range includes elegant dresses with ruffles and cape details, co-ordinated cotton and knit sets, tailored skirt suits and a standout selection of matching hijabs in solid tones and bold prints, offering customers complete, stylish looks with ease.
ASOS has introduced modest clothing brand IYAL as its exclusive wholesale partner in the UK and Europe. The debut collection features 64 styles, including special occasion wear, tailored pieces and coordinated sets with matching hijabs. Designed with a modern aesthetic, the range combines neutral and vibrant tones, expanding ASOS' modest fashion offering.
The color palette combines versatile neutrals with vibrant coral, orange and cobalt blue hues designed to bring a fresh and uplifting touch to Eid celebrations, while offering wearable pieces designed to look beyond the season.
The launch marks a significant expansion of ASOS' modest fashion edit, giving customers across the UK and Europe access to a new fashion-led name in modest dressing.
Shazmeen Malik, Brand Director at ASOS saying:
“We are excited to introduce IYAL to our customers. The brand brings a fresh, trend-focused approach to modest dressing, with pieces that are both stylish and contemporary. Its launch builds on our drive to bring exciting international brands to ASOS and further strengthens our global brand mix.”
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Fiber2Fashion (JP) News Desk
