Reliance Retail, India's leading retailer, and ASOS, the UK's leading online fashion retailer for 20-somethings, have signed a long-term partnership with the aim of redefining the fashion landscape in India. This strategic partnership marks a significant milestone in Reliance Retail's commitment to offering unparalleled choice and delivering world-class retail experiences to Indian consumers.
India's Reliance Retail and ASOS, the UK's leading online fashion retailer, have formed a long-term partnership. Reliance Retail will exclusively sell ASOS products online and offline, leveraging its extensive omnichannel network. This partnership aims to introduce ASOS fashion brands to the Indian market through various retail formats.
Under a long-term licensing agreement, Reliance Retail will be the exclusive retail partner of ASOS across all online and offline channels in India. Leveraging its extensive experience in operating omnichannel retail networks, Reliance Retail will introduce ASOS' curated portfolio of fashion own brands to the Indian market through a multi-channel presence for ASOS and a wide range of retail formats, including exclusive brand stores . , expressions of multi-brand stores and digital commerce platforms.
As a destination for fashion-loving 20-somethings, ASOS perfectly aligns with Reliance Retail's unrivaled strength in operating India's largest omnichannel retail networks, promising to revolutionize the way Indian consumers discover and engage with the latest trends. of global fashion. The deal is ASOS's first exclusive national retail partnership.
Commenting on the partnership, Isha Ambani, Director, Reliance Retail Ventures Limited, said, “We are excited to welcome ASOS to our fashion family, marking a significant step in our dedication to bringing the pulse of global trends to Indian shores. “This partnership reaffirms our status as India’s leading retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave.”
José Antonio Ramos, CEO of ASOS said: “Our purpose is to give fashion lovers around the world the confidence to be whoever they want to be through access to the latest and greatest trends. “Together with Reliance Retail, we are excited to be able to bring some of our own fashion brands to customers in India, including ASOS Design, one of the biggest British fashion brands on the planet.”
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (HU)
