His half -year adjusted earnings (EBITDA) for the period were £ 42.5 million (~ $ 56.57 million). The company said it is on the way to the annual profits reaching £ 130- £ 150 million (~ $ 173.04-199.7 million).
Asos registered higher half -year profits during the 26 weeks until March 2, saying that it can deal with the consequences of US tariffs due to 'agility and improved flexibility' of its supply and distribution model despite facing new tariff disorders and commercial agitation. His half -year adjusted earnings for the period were $ 56.57 million. He said he is on his way that annual profits reach $ 173.04-199.7 million.
The United Kingdom is the largest market in Asos, but the United States represents approximately 10 percent of its total sales.
Customers are responding well to the increase in novelty and speed to the market, since the gross margin increased year (year-on-year) in the first half (H1) of the 2024-25 prosecutor of the company, driven by a lower change activity and a greater combination of full price, which demonstrates the strength of the new offer of commercial models, the company said in its summary of financial results.
In the United Kingdom, total Asos design sales increased 9 percent year -on -year in H1. Worldwide, brand price sales themselves returned to Yoy's growth in the first half.
“H1 Fy25 is the strongest signal so far that our new commercial model is working. We are promoting a significant transformation in profitability, with a positive adjustment in c. £ 60 million. José Antonio Ramos Calamonte, Executive Director saying.
“These successes have been achieved while maintaining a strong cost control and improve our inventory health. We expect a fantastic channeling of new products, brands and experiences of customers, and we continue insurance of our ability to offer sustainable and profitable growth,” he added.
Initiatives in the second half include the launch of Topshop.com, the Asos.World loyalty program, improved live, search and customization features, as well as to take further advantage of artificial intelligence throughout the business.
Fiber2Fashion News Desk (DS)
