Ami Paris to support emerging film directors with the Ami Paris Grand Prix

After launching the Entrepreneurship award with French Fashion Institute (IFM) to promote young fashion designers in 2021, the French luxury label Ami Paris is now also supporting emerging film directors. In the next edition of the Cannes Film Festival in May, the Alexandre Mattiussi label will award the Ami Paris Grand Prix, recognizing the talented young directors.

At the intersection of cinema and fashion: Mattiussi, founder and creative director of Ami Paris, is passionate about cinema, and is collaborating for the first time with the Cannes Festival. The AMI Paris label will be this year's main partner Criticism SemaineA parallel section of the Cannes Film Festival created in 1962 to highlight the first and second film of emerging directors.

Promotional approach to young directors

In the last 60 years, the Criticism Semaine He has shown the talent of names such as Jacques Audiard, François Ozon, Justine Triet and Rebecca Zlotowski.

Ami Paris, founded in 2011, will give Ami Paris's Grand Prix to young filmmakers in the next edition of the Criticism SemaineScheduled from May 14 to 22 at Espace Miramar in Cannes. An international jury will select one of the seven films that compete in this section of the festival.

The prize will be a way of expanding the work of talented and promising young directors, providing visibility in the international cinema scene during the very publicized Cannes Film Festival.