Super has nearly three decades of retail experience and a successful track record leading top-tier brands. His leadership experience with omnichannel brands spans intimates, apparel, accessories, beauty and home, where he demonstrated his ability to anticipate consumer needs and deliver brands, products and customer experiences that spark emotions and focus on driving profitable growth.
Victoria's Secret & Co. has appointed Hillary Super as Chief Executive Officer, effective September 9, 2024, succeeding Martin Waters. Super, who has extensive retail experience, previously led Savage X Fenty and Anthropologie Group. The Board of Directors expressed confidence in her ability to drive growth and shareholder value. Timothy (TJ) Johnson will serve as interim Chief Executive Officer until she begins her role.
Super most recently served as CEO of the lingerie and accessories brand Savage X Fenty. Previously, she was the global CEO of Anthropologie Group, an Urban Outfitters company.
Leadership Commentary
Board Chair Donna James VS&Co welcomes Hillary as our new CEO to drive the next chapter of the company and deliver on the most important tenet of our transformation strategy: accelerating the growth of our core business in North America. We are particularly impressed with her commercial leadership capabilities combined with an operator’s discipline and bias to drive value creation. She understands vertically integrated retail brands and has an intuitive understanding of the consumer landscape, informed by customer insights that are critical to consistently delivering on this industry and its ever-accelerating economic and fashion cycles. We are confident that Hillary can leverage VS&Co’s industry-leading brands with significant international and category expansion opportunities to accelerate growth and create shareholder value.”
Jaime “We are grateful to Martin for his many contributions to Victoria’s Secret. He has laid a foundation for VS&Co to enter its next chapter, creating an inclusive culture, growing our digital platform capabilities, enhancing the customer experience online and in-store, repositioning our international business for growth, and successfully executing our multi-year separation from our former parent company. We believe now is the right time to take the next step in our journey with new merchant-operator leadership to fully capitalize on the opportunities ahead for VS&Co. In the meantime, the Board will work closely with TJ and the leadership team to ensure a smooth transition.”
Commenting on his appointment, Super “I am excited to join VS&Co, the market leader in the intimates category. The strength of these iconic brands, complemented by an incredible beauty business, offers numerous opportunities for future growth. I look forward to working with Donna and the rest of the Board of Directors and management team to build VS&Co into the world’s leading intimates fashion retailer, rapidly expand our cultural influence and create a dominant global market position to increase shareholder value,” she said.
Waters “I am proud of what we have accomplished during my time at VS&Co. We have driven international expansion, improved our operational efficiency, and significantly enhanced our company culture. I want to thank our amazing associates for all their hard work and wish the team all the best for the future.”
Fibre2Fashion (RM) Press Desk
