The agreement reflects a strategic shift toward elevated craftsmanship and cutting-edge design, leveraging CAPX's industry-leading innovation and manufacturing capabilities to redefine what consumers can expect from Wrangler hats.
Wrangler has signed a multi-year licensing agreement with CAPX to launch an innovative line of hats, combining its iconic craftsmanship with CAPX's advanced design and fit technology. With “W” stitching, copper hardware and leather patches, the collection embodies the Wrangler lifestyle spirit. The first range debuts this month, expanding Wrangler's reach beyond denim.
The collection will feature signature Wrangler details, including iconic “W” stitching, copper hardware and leather patches sourced from the same suppliers used for Wrangler denim. Each silhouette will be meticulously designed to meet Wrangler's exacting standards.
As Wrangler continues to expand beyond denim, the brand remains focused on its core consumer: someone who lives with purpose and expresses identity through what they wear. For many, staples like jeans, T-shirts, and hats aren't just wardrobe options—they're a way of life. This new line of hats is designed to complement that lifestyle, offering quality, comfort and character in each piece.
Each cap, including Wrangler models, will feature a model number printed inside the lining. This number refers to one of the over 45 shapes developed by CAPX and serves as the basis of their standardized fit system used across brands and industries. This approach helps educate consumers about the specific fit and structure of a cap they love, making it easier to discover and purchase similar styles in the future.
“Hats are an essential part of the Wrangler consumer's lifestyle,” he said. Steve Armus, Vice President of Licensing and Partnerships at Wrangler. “We see a huge opportunity in hats to reach a broader audience in new and meaningful ways, and CAPX is the ideal partner to help us achieve this.”
“We are excited and honored to partner with the iconic Wrangler brand and represent its 78-year history. Wrangler is a true American lifestyle brand and the hats are an incredible opportunity to amplify its story,” he said. David Gormley, founder and president of CAPX.
Together, Wrangler and CAPX are reinventing what hats can be, fusing storytelling, craftsmanship and innovative design. Consumers can expect the first collection to debut this month, marking the start of an exciting new chapter for both brands.
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Fiber2Fashion News Desk (RM)
