American brand Perfect Corp. enters luxury fashion with the acquisition of Wannaby

Perfect Corp. (NYSE: PERF), a global leader in beauty and fashion technology solutions, announced that it has reached an agreement with Farfetch, a leading global marketplace for the luxury fashion industry, to acquire Wannaby Inc., an expert in digital immersion experiences. . This acquisition represents an important milestone in the integration of advanced technology, allowing Perfect Corp. to expand its offerings into new segments of the luxury market, including shoes, bags and apparel.

Known for its virtual try-on technology and digitalization solutions for the fashion industry, Wannaby has served more than 30 top luxury brands. By integrating Wannaby's innovative solutions with Perfect Corp.'s next-generation beauty technology solutions, the company is poised to redefine the digital experience in the fashion and beauty industries. This strategic move expands Perfect Corp.'s capabilities and solidifies its position as a technology leader in the luxury fashion space.

Perfect Corp. is acquiring Wannaby Inc., an expert in virtual try-on technology, to expand into luxury segments such as shoes, bags and apparel. This move enhances its capabilities in fashion technology and strengthens its collaboration with Farfetch. The acquisition aims to redefine digital experiences in beauty and fashion, and is expected to close soon, subject to customary conditions.

Alice Chang, Founder and CEO of Perfect Corp., commented: “By welcoming Wannaby's capabilities to our portfolio, we are prepared to enrich our digital solutions and strengthen our presence in the fashion technology landscape. This expansion into new fashion categories, such as shoes and bags, demonstrates our commitment to innovation and our ability to deliver exceptional value to customers across diverse industries.”

This acquisition also marks the beginning of a collaborative relationship between Perfect Corp. and Farfetch. Following the acquisition, Farfetch will continue to use Wannaby's solutions to enhance the digital shopping experience, reflecting a shared vision for the future of fashion technology.

The acquisition is expected to close in the coming months, subject to customary closing conditions.

Note: Fibre2Fashion staff may have refined the title, ideas and image of this press release; the rest of the content remains unchanged.

Fiber2Fashion News Desk (RM)


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