With summer adventures and wedding season on the horizon, Michael Kors' Shopping Muse integration comes at just the right time. Shopping Muse recreates the in-store experience by translating consumers' colloquial language into personalized product recommendations, meaning fashion consumers can quickly find the perfect style that matches their query, as well as their demonstrated behavior and preferences. This type of personalized approach can increase buyer satisfaction and increase revenue; In initial testing, Shopping Muse generated a 15-20% higher conversion rate than traditional search queries.
Ori Bauer, CEO of Dynamic Performance adds: “As a pioneer in ready-to-wear fashion, Michael Kors is a perfect example of how to put our ready-to-wear technology into practice. “Shopping Muse is helping to bring Michael Kors’ signature service to the digital world, delivering a satisfying shopping experience as unique and impactful as the brand’s aesthetic.”
Michael Kors is the first to adopt Shopping Muse, an artificial intelligence retail assistant from Dynamic Yield, a Mastercard company, that improves its shopping experience on its website in the US. The tool translates consumers' colloquial language into personalized recommendations, increasing conversion rates by 15 to 20 percent. This launch aligns perfectly with the summer and wedding season.
Following its launch in late 2023, early access to Shopping Muse was expanded to fashion retailers, including Michael Kors. Shopping Muse is now also available for furniture retailers, which will soon make the shopping experience smarter and more seamless for an ever-growing range of customers. Mastercard incorporates best-in-class privacy safeguards into all of its products and services, adhering to a robust Privacy by Design framework while applying effective and responsible AI principles and standards. This commitment ensures that Shopping Muse enhances the shopping experience with the highest level of privacy and security for consumers.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
