“Gap and Summer Fridays are built on the same idea: that products designed to make you feel good and provide comfort and joy never go out of style,” he says Mark Breitbard, president and CEO of Gap. “This collaboration celebrates everyday essentials in a way that feels fresh, modern and authentic.”
Gap and Summer Fridays have launched a cozy 20-piece collection of essentials that combines Gap's classic comfort with Summer Fridays' minimalist Southern California aesthetic. The line features soft knitwear, fleece sets, flannel pajamas, accessories and an exclusive beauty pack. The campaign, starring Barbie Ferreira, highlights self-care, comfort and effortless everyday style.
The Gap × Summer Fridays collection offers covetable pieces that give fans a new way to dress and represent their favorite brands. The loungewear essentials come in Summer Fridays signature shades: Pink Sugar, Cherry, Vanilla and the iconic Jet Lag Mask blue, creating a true cross between fashion and beauty. Highlights include:
- Knit sweaters and fleece sets made for mixing, matching and lounging – versatile enough to wear anywhere.
- Flannel poplin pajamas and matching henley sets in fun prints and colors, including stripes and hearts.
- Giftable accessories like CashSoft socks and headbands for getting ready or not getting ready.
A Summer Fridays Beauty Bundle, created exclusively for Gap × Summer Fridays as a gift with purchase, including favorites like Jet Lag Mask and Vanilla Lip Butter Balm.
“There's a very natural synergy between Gap and Summer Fridays: we both believe in creating easy, timeless essentials for everyday life,” he says Marianna Hewitt, co-founder of Summer Fridays. “We design pieces that feel cozy and comfortable, from soft sweatshirts you'll live in to sophisticated basics you can wear inside or outside the home. Each style is made to fit perfectly into real life, from days on the road, lazy mornings or moments at home, while still feeling special with a touch of summer Fridays.”
“We've always thought of summer Fridays as a feeling and our collaboration with Gap brings that spirit to a clothing collection, fusing fashion and beauty in an unexpected but familiar way,” he says Lauren Ireland, co-founder of Summer Fridays. “Just as Gap pieces are woven into our daily lives, Summer Fridays is rooted in creating products that effortlessly become part of your daily routines and rituals. We share a combined sense of nostalgia and topicality, which makes this partnership feel so natural from the beginning.”
The Gap × Summer Fridays collection comes to life through a fun film that reimagines the act of preparing to stay home. Featuring actress Barbie Ferreira, the ad captures natural moments of comfort and confidence as you go about your routine, combining self-care with style. Set to the theme “I Don't Care” by Dutch Actors and captured by director Charlie Di Placido and photographer Leoor Wild, the campaign celebrates the relaxed spirit of the collection, showing that a perfect Friday night at home can be just as fun and energetic as going out.
This collection launches on December 12 at 12 pm ET and 9 am PT on gap.com and in select Gap stores in the US and Canada. Available to shop at 55 locations in Gap's key markets, this partnership invites Summer Friday's community-driven audience into Gap's retail spaces, creating moments of connection, energy and discovery for customers who love to shop IRL.
To celebrate the collaboration, Gap and Summer Fridays will transform the Gap store at The Grove into a welcoming gift pop-up on launch day, with exclusive programming for Gap cardholders and Rewards members. Guests can enjoy candy, custom embroidery with purchase, an interactive charm bar and a special appearance by campaign star Barbie Ferreira.
Note: The headline, ideas and image of this press release may have been refined by Fibre2Fashion staff; the rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
