Directed and filmed by Mert Alas, the new chapter sharpens the focus on denim as the ultimate expression of personal style through icon Jung Kook's distinctive and influential point of view as he lives in the moment.
Calvin Klein, owned by PVH Corp., has unveiled its Spring 2026 denim campaign headlined by BTS icon Jung Kook. Directed and photographed by Mert Alas, the film fuses music, movement and city energy, highlighting straight, baggy and reworked '90s Trucker silhouettes. A special appearance by Rosie Pérez amplifies the brand's signature visual narrative.
The campaign unfolds through a series of immersive worlds, unified and guided by Jung Kook's style, attitude and way of life. The high-impact film fuses fashion and entertainment, building toward an instantly recognizable soundtrack and brought to life through the artist's signature choreography and commanding presence. The interplay of music and movement, complete with a cameo from New York City legend Rosie Pérez, captures the impact synonymous with Calvin Klein's iconic visual storytelling.
Calvin Klein jeans are at the center of the wardrobe with heroic silhouettes that lead the narrative: the effortless attitude of the 90's Straight; the Baggy's relaxed, nostalgic proportions; and new interpretations of the iconic Trucker jacket, all reimagined in elevated washes and designed for versatility. Casual logo T-shirts and oversized bombers complete the looks, reinforcing denim as a uniform and statement.
“I love Calvin Klein jeans because they are designed to be lived in,” she said Jungkook. “The looks I wore for this campaign nod to '90s style while feeling completely modern at the same time. It was exciting to unite my love of music, dance and fashion with the energy of the city.”
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Fiber2Fashion News Desk (RM)
