Photographed by Gordon von Steiner, the campaign images capture Cara and Jeremy in the brand's Pride 2024 collection embracing the joyful and confident energy of Pride. The campaign video features Cara and Jeremy lip-syncing to Crystal Waters' iconic anthem, “100% Pure Love,” alongside models and dancers Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley and Janick Heilijgers. Diego Pasillas and Mauro van de Kerkhof. Together, the entire cast channels the euphoric spirit of Pride and the strength of the LGBTQIA+ community through expressive dance and displays of unfiltered confidence.
Calvin Klein's This Is Love 2024 campaign, starring Cara Delevingne and Jeremy Pope, celebrates Pride with the launch of a vibrant collection. The campaign features expressive dancing and a video with the cast lip-syncing to “100% Pure Love.” The collection includes colorful Pride-themed underwear and limited-edition T-shirts in collaboration with NGOs.
The Pride 2024 collection infuses classic Calvin Klein apparel and underwear silhouettes with the vibrant energy of Pride. The new Intense Power underwear styles are updated with a bold, limited-edition logo waistband designed with a bright rainbow gradient for a colorful style statement. Calvin Klein's signature Cotton Stretch and Modern Cotton underwear styles are updated in a range of bold color combinations. The Monogram Logo T-shirt and tank top feature Calvin Klein's signature monogram in a vibrant seasonal gradient print. As part of this year's collection, the brand designed two limited-edition t-shirts in partnership with its NGO partners, Transgender Law Center and ILGA World.
Calvin Klein is proud to support NGOs focused on LGBTQIA+ equity and safety at the global, national and local levels. To date, since 2024, the brand has committed more than $240,000 to organizations, including its hero partners ILGA World and Transgender Law Center. In addition to financial donations, Calvin Klein partners with these organizations to provide the company and its associates around the world with resources and knowledge that empower their teams to be better advocates and allies.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
