The campaign features a series of striking, moving images, set against a minimalist backdrop, referencing a gallery-like space, ensuring a precise focus on Winona and the brand’s seasonal collection of footwear, handbags and eyewear as the main subject.
Jimmy Choo’s Fall 2024 campaign, “Glamour Refined,” stars Winona Ryder in a gallery-like setting, photographed by Ezra Petronio. The collection returns to the brand’s roots with remastered classics such as the SCARLETT pump and new designs such as the DIAMOND TOTE. Winona’s presence embodies the late 90s aesthetic and timeless elegance, reinforcing Jimmy Choo’s heritage.
Winona Ryder, Academy Award-nominated actress known for her groundbreaking roles in films such as Beetlejuice, Edward Scissorhands, Heathers, Little Women, Reality Bites, The Age of Innocence, Girl Interrupted, Black Swan, the upcoming Beetlejuice, and the hit Netflix television series Stranger Things, brings her unparalleled charisma and depth to the campaign. Her confident presence and captivating charm draws the viewer into her world. The campaign’s clean aesthetic and laser focus create a strong emotional connection; it is a study in perception and perspective. The casting of Winona is a testament not only to her acting talent, but also to her enduring style influence that continues to inspire timeless, edgy elegance.
“Winona is an icon for her style and her approach. We were both in our twenties in the 90s. Her films and aesthetic are symbolic of the decade that shaped Jimmy Choo’s early years as a brand. Winona’s talent combined with her individuality and the legacy of the 90s were perfect to represent this collection.” Sandra Choi – Creative Director.
The Fall 2024 collection is a collection of twisted classics that hark back to Jimmy Choo’s formative years, exploring the House’s rich heritage to reassert its codes and identity. From archival styles that have been remastered, such as the SCARLETT lace-up court shoe and an evolved biker boot, BROOKLYN, to new designs such as the oversized DIAMOND soft leather tote and new iterations of the CINCH bag.
This exploration of identity is further enhanced by the dynamic use of mailbox red, a literal and metaphorical red thread applied to both the product and brand logo, and in the form of a playful BTS video featuring Winona Ryder.
The Fall 2024 collection is now available on jimmychoo.com and in stores across India.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
