Directed and shot by Mert Alas, the campaign offers a playful and imaginative glimpse into Alexander’s life, animated by Calvin Klein apparel, including Calvin Klein Studio, the brand’s new collection of luxury basics. The images show him channeling a refined sensibility and magnetic confidence, complemented by the soft outerwear, simple seasonal layering and monochromatic tailoring of his classic Calvin Klein menswear.
Calvin Klein’s Fall 2024 campaign features Alexander Skarsgård in sleek menswear pieces, showcasing refined and confident looks. Directed by Mert Alas, the campaign highlights Calvin Klein Studio essentials, featuring sleek outerwear, transitional layers and monochromatic tailoring, designed for versatile, minimalist style from dawn to dusk.
“It was wonderful to meet with the Calvin Klein team for this campaign,” she said. Alexander“There was an amazing energy during this shoot. I’ve worked with Mert and his team a couple of times before and it’s always great. I loved the styling – it looked sophisticated and elegant, but also very relaxed and fun.”
Calvin Klein’s Fall 2024 menswear collection is designed to be worn from dawn to dusk, featuring fresh seasonal colors, transitional layers, and new explorations in minimalism. Slim-fitting suits and new outerwear pieces provide soft texture and elevated takes on signature, trend-setting styles. The season also introduces Calvin Klein Studio, an elevated expression of the brand’s best essentials crafted from premium materials, strong tailoring, and fashion-forward silhouettes. Across the styles, luxurious materials and sleek design details shed a new light on these minimalist staples.
The campaign will launch globally on September 4, 2024, with content featuring Alexander running across @calvinklein’s social channels throughout the week. The campaign will also appear in high-impact outdoor ads around the world.
Calvin Klein’s Fall 2024 campaign will unfold throughout the season, following the brand’s dynamic talent in moments from morning to dusk, shedding a new light on the brand and its timeless wardrobe essentials.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
