Alberta Ferretti will present her next collection in Dubai in February

Alberta Ferretti has revealed that she will present her next show in Dubai in February 2026. The Italian house has been invited to the Fall/Winter 2026/27 edition of Dubai Fashion Week as a guest designer.

Alberta Ferretti will open fashion week on Sunday, February 1 with a runway show, marking the brand's first large-scale presentation in the Middle East.

“I am delighted to bring the Alberta Ferretti world to Dubai. The city's energy, its cosmopolitan audience and its commitment to design excellence make it a natural setting for our debut in the region,” enthused Alberta Ferretti creative director Lorenzo Serafini in a statement.

“This Fall/Winter 2026 collection reflects the refined craftsmanship and emotional sensitivity that define my vision for the Alberta Ferretti brand,” added Serafini, who succeeded founder Alberta Ferretti in 2024 as the brand's creative director.

The brand's DFW debut underlines Dubai's growing status among the world's leading fashion capitals and celebrates the creative dialogue between Europe and the Middle East.

“Dubai represents an extraordinary crossroads of cultures, creativity and global business. Presenting Alberta Ferretti's new Fall/Winter 2026 collection within Dubai Fashion Week is a strategic opportunity that reflects our commitment to expanding the brand's international presence. We are proud to open this season and contribute to a platform that continues to shape the future of fashion around the world,” said Massimo Ferretti, CEO of Aeffe Group, which controls Alberta Ferretti and brands such as Lorenzo Serafini, Moschino and Pollini.

Internationally recognized for its femininity and timeless elegance, the Alberta Ferretti brand is known for its poetic silhouettes, fluid tailoring, lightness and exceptional craftsmanship, characteristics that represent the highest expression of “Made in Italy”.

Traditionally, Alberta Ferretti presents her shows in Milan, during the main women's ready-to-wear season in the Italian fashion capital. Although he has performed occasional shows, such as in Los Angeles, where he held a famous exhibition at the Chateau Marmont.

Dubai Fashion Week executives were eager to celebrate the collaboration.

“With each edition of Dubai Fashion Week, we reaffirm its position as a global and innovative platform for creativity and cultural exchange, and we are committed to continually expanding our horizons as a key event in the international fashion calendar. Welcoming Alberta Ferretti, whose design legacy embodies grace, sophistication and craftsmanship, is an honor for DFW and reaffirms the trust that both prestigious international houses and emerging talent place in Dubai as a leading global center for fashion and creative excellence,” he said Khadija Al Bastaki, senior vice president of the Dubai Design District (d3), where the season's shows will take place.

Arab Fashion Council Chief Strategy Officer Mohammed Aqra added: “Welcoming Alberta Ferretti as our guest brand reflects the growing strength of Dubai Fashion Week. This collaboration reinforces our belief that Dubai is not just part of the global fashion conversation, but is helping to lead it. Together, we continue to connect the region with the world's most influential fashion voices.”

The Autumn Winter 26/27 edition of Dubai Fashion Week is scheduled to take place at d3 from Sunday 1 to Friday 6 February 2026, bringing together local designers, regional names, internationally renowned houses and industry innovators.

As Dubai's official fashion week, DFW continues to shape the global industry calendar, positioning itself ahead of New York Fashion Week and serving as a strategic platform for both regional and international fashion excellence, the organization said in its statement.