As part of the Expo Global Sourcing Seminar Programthe session 'Growth, e-commerce and AI in fashion' Tuesday, November 18 at 3 pm will bring together leading voices from across the fashion and lifestyle sectors to explore how technology and creativity combine to drive smarter, more sustainable business growth.
The transformative role of AI in fashion will take center stage at the Global Sourcing Expo seminar, 'Growth, e-commerce and AI in fashion', on 18 November. Led by Elizabeth Formosa with panelists Kelly Slessor and Christina Exie, the session explores how AI drives smarter, more sustainable growth, enhances creativity, and empowers brands, big or small, to innovate responsibly and reduce waste.
Directed by Elizabeth Formosafounder of Fashion Equipado, the debate presents Kelly Slessor (Founder, The Ecommerce Tribe & Tribe Gen AI) and Cristina Exie (Co-founder of Stacked Studio), who together will share practical strategies and real-world examples that reflect the industry's rapid digital evolution.
AI in fashion: from enthusiasm to real-world impact
Formosa says the conversation about AI in fashion has gone beyond buzzwords:
“AI is changing the way our entire industry operates, from design and sourcing to marketing and customer experience. Brands are no longer asking Yeah They should use AI, but as use it effectively and responsibly. It's not just about technology; “It’s about transformation and staying relevant in a rapidly evolving market.”
According to Formosa, AI is now an integral part of how fashion companies grow and connect with their audiences.
“AI helps brands understand their customers on a much deeper level. It allows them to personalize experiences, predict demand and make smarter, faster decisions. From optimizing assortment to improving marketing spend, it's about using data to support creativity, not replace it.”
Empower all brands to innovate
For smaller or emerging brands, Formosa believes that adopting AI doesn't have to be overwhelming.
“Start simple and strategic. Identify an area where AI can make a real difference, whether that's analyzing sales data, creating content, or improving your customer experience, and start there. Keep it aligned with your goals and values, learn as you go, and build trust through small victories.”
He also emphasizes the importance of education and community:
“Attending events like the Global Sourcing Expo is a great way to gain insights and practical knowledge from leaders on the front lines of our industry.”
Technology as a tool for creativity and sustainability
Formosa describes this as an “incredible time to be in fashion,” with AI helping the industry work smarter and make more responsible decisions.
“AI gives brands the clarity to make better decisions and the freedom to innovate with purpose. It is helping to reduce waste through smarter forecasting, better inventory management and better product development. By predicting demand more accurately, we can minimize overproduction, one of fashion's biggest sustainability challenges.”
Practical information for a fast-moving market
He Global Sourcing Seminar Program is designed to complement the Expo's vibrant exhibition floor, offering attendees expert-led educational sessions that turn ideas into action.
Elizabeth Formosa's session promises to deliver practical, actionable takeaways on sourcing, branding, digital strategy, and AI adoption.
“This session will empower attendees to take immediate action,” Formosa says. “You will emerge with the clarity, confidence and tools to grow and strengthen your business in today's rapidly evolving marketplace.”
Attendees are also encouraged to download Fitted fashion free guide, Navigating the Global Sourcing Expowhich includes tips and checklists to help companies prepare, engage with manufacturers effectively, and maximize the results of their Expo experience.
Note: The headline, ideas and image of this press release may have been refined by Fibre2Fashion staff; the rest of the content remains unchanged.
Fiber2Fashion News Desk (SG)
