The 'Adobe x Christian Cowan Dress powered by Primrose Technology' debuted as the main look of the designer's new Fall/Winter collection on the runway. The unique design uses laser-cut polymer dispersed liquid crystal “petals” that electronically change the appearance of Cowan's iconic stars, bringing the dress to life in an instant. Below each column of petals is a base with a flexible printed circuit board, which allows the petals to alternate and change between shades of gray and ivory. The dynamic dress opens up unlimited possibilities in fashion design, showing how static clothing can be transformed into dynamic expressions of art and technology, the company said in a press release.
“As someone who is always trying to push boundaries and embrace new ways of working, after seeing what the project's Primrose technology was capable of, I was eager to further explore this intersection of fashion and technology and collaborate with Adobe for my F/ W '24 NYFW,” Cowan said. “I was immediately inspired by its potential and was especially drawn to the notion of sustainability behind it with the ability to create multiple iterations of a singular garment. I am honored to be the first designer to show how this impactful technology can be used to bring “The fabrics and designs come to life like never before.”
Adobe and fashion designer Christian Cowan present the innovative 'Adobe x Christian Cowan Dress powered by Primrose Technology' at New York Fashion Week Fall/Winter 2024. The dress features electronically reconfigurable “petals” that transform into the stars iconic Cowan. This collaboration shows the fusion of fashion and technology.
The presentation of the Adobe Primrose dress at Adobe MAX 2023 was a pivotal moment to showcase this innovative technology that transforms fabric into a living, breathing work of art. Less than two months after the conference, the collaboration with Cowan went from a concept to a wearable piece, marking an incredible achievement for both Adobe and Christian Cowan.
“We are very proud of this collaboration with Christian Cowan, which not only allows designers to dream big and imagine garments that evolve and interact with their environment, but also highlights how Adobe's suite of products can help pioneer new areas of possibilities,” he said. Gavin Miller, head of research at Adobe. “With Primrose, traditional clothing, once static, can now be transformed into dynamic expressions of art and technology, and the Adobe x Christian Cowan dress exemplifies Adobe's continued vision to shape the future of creativity and design” .
Behind this unique creation were Adobe's own tools, which were integral to every stage of the design process. Adobe Illustrator laid the foundation, traced the flexible printed circuit boards and petal positions, and sketched the patterns while Adobe After Effects brought the dress to life, animating it with captivating motion graphics.
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