The Dockers brand remains the leader in khaki and offers a wide range of clothing and accessories, for men and women, without compromising quality: always superior comfort and versatile style. While the brand remains focused on classic khaki style and its founding principles, Dockers has evolved its offering to include more variety and appeal to a broader set of shoppers in both their professional and personal lives.
Ace Turtle partners with Myntra to introduce Dockers to the Indian market, introducing a sophisticated range of khaki lifestyle apparel. Focusing on quality and versatility, the collection includes a diverse range of over 160 SKUs, from classic khaki pants to modern staples like shirts and sweaters. Dockers aims to offer seamless shopping on Myntra.
Commenting on the partnership, Nitin Chhabra, CEOAce Turtle said, “We are excited to expand our relationship with Myntra with the exclusive launch of the online marketplace for Dockers in India. Myntra's unmatched reach and commitment to delivering a superior online fashion and lifestyle shopping experience aligns perfectly with the ethos of Dockers. “We will continue to expand Dockers’ distribution to make its premium fashion apparel accessible to millions of Indian consumers by leveraging our unique technology-driven operating model, deep understanding of Indian consumers and expertise in omnichannel commerce.”
Sharing your perspective, Jayanti Ganguly, VP Business, Myntra said, “Myntra continues to be at the forefront of enabling access to the most sought-after international brands to our thriving fashion-forward consumer base. Our strategic collaboration with Ace Turtle to launch Dockers is another important step in that direction. We believe that Dockers, through its timeless style and commitment to quality, will bring a touch of sophistication and versatility to our growing base of premium men's shoppers spread across the country, who inherently value popular international brands.”
Myntra will offer Dockers' complete apparel collection, comprising over 160 SKUs and catering to the diverse fashion preferences of premium Indian consumers. From smart casuals to modern basics, the collection includes Dockers-exclusive khakis, shirts and sweaters that allow consumers to conveniently shop online from anywhere in the country. Dockers will have a dedicated online brand store on the Myntra app and will have wide visibility through Minis, Myntra's widely viewed short video content.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
