The return to High Street is driven by the joy of purchase experiences in person, such as trying different sizes and styles (38 percent) and the ease of visiting multiple stores in one place (30 percent).
The data also show that two thirds of buyers living in the United Kingdom use fashion to feel safe and empowered, instead of following the latest trends. A third said they find their greatest inspiration in style when buying in the store.
Almost half of the buyers of the United Kingdom now prefer purchases in the online store, driven by the joy of trying clothes and convenience, according to the investigation of Batrsea Power Station. Two thirds use fashion for trust, not tendencies, although many find reflections of the emotionally challenging adjustment room. Younger buyers also look for attractive experiences in the store.
However, research also discovered a deeper emotional problem: 47 percent of people living in the United Kingdom, who rise to 56 percent for women, are looking in the mirror while trying to clothes a difficult experience. In addition, 47 percent of children aged 25 to 34 believe that shopping destinations must offer store experiences to attract visitors who generally buy online.
“As The Research Shows, Consumers Are Moving Away From Online Shopping and Returning to Shopping in Person. We're Proud to Be Creating A Recusation WHER Shopping Experience. Kate Boothman-Meier, Head of Communications and Marketing of Battersea Power Station Development Companysaying.
In response, fashion and beauty brands in Batrsea Power Station will organize a series of events between May 12 and 31, 2025 as part of the Radiant Reflections campaign of the Riverside neighborhood, which encourages buyers to celebrate themselves and their reflections.
Fiber2Fashion News Desk (RR)
