“Embracing the future of fashion starts with the creative minds we discover and nurture through the GenNext program at Lakme Fashion Week X FDCI. At Lakme, we are constantly looking for what the next big conversation will be in beauty and fashion, and this season's GenNext designers represent not only the resilience and creativity of a new era, but also our commitment to identifying, nurturing and empowering young talent. that sculpt the future of global fashion. “We are delighted to highlight the GenNext winners as they unleash their creativity, in line with Lakme’s vision as a cutting-edge beauty brand with product lines and collection themes featuring a blend of fresh perspectives and cutting-edge styles.” Sunanda Khaitan, Vice President, Lakmesaying.
Lakme Fashion Week's 'INIFD Presents GenNext' featured four innovative designers. They included 'Rosani' by Rohitash Notani, which features workwear with a twist, 'The Terra Tribe' by Charmee Ambavat that highlights indigenous African influences, Shimona Agarwal's modern reinterpretation of craftsmanship and the sustainable collection 'Third Space' by Kriti Greta Singhee.
Rohitash Notani's brand 'Rosani' was created after a firm knowledge gained at IED Milan, where fashion marketing management was the focus segment. His 'Anima & Animus' collection was about workwear and uniform fabrics such as denim and Oxford presented with a touch of embroidered materials, embellishments and flowers. Rohitash gave a fresh and innovative look to the clothes that were tailored to perfection. Square cuts and bugle beads were a bold fashion statement, while baguettes and crinolines were a offering for every body shape.
Charmee Ambavat's experience in investments and banking was replaced by her true passion for fashion when she graduated from NIFT, Mumbai. A creative stint with 'Shift's' Nimish Shah encouraged her to start her own label 'The Terra Tribe'. Her references for the collection were drawn from the indigenous tribes of Africa and painted mud houses. Fusing the nuances of masculine and feminine elements, her collection called 'Indigene' was creatively based on versatile and timeless archives. Using 100 percent cotton made locally by conscious weavers in India; The garments were a mix of pigmented dyes that are environmentally friendly. Each garment was a labor of love that maintained firm control of low waste production, fair wages and no animal-based materials, the company said in a press release.
Shimona Agarwal has further honed her talent with one of India's top designers, Hemang Agarwal in Varanasi. For her eponymous brand, Shimona introduced her HUE collection, which was a reimagining of fashion for the modern soul and a modern interpretation of crafts and styles that could transcend the seasons.
A NIFT Kolkata alumnus, Kriti Greta Singhee's collection 'Third Space – Sustainable Future' focused on a creative flow of geometric patterns, mathematical art and folds. The color palette was warm and earthy to match the collection's title. There were tons of white, gray and ash hues, which were highlighted with pleats and pleats, while the fabrics were a mix of natural, organic, sustainable, eco-friendly, hand-woven silks and cotton silks from Fulia in Bengal.
“INIFD presents GenNext, it is a remarkable talent discovery program that has always played a crucial role in offering a valuable platform to aspiring young designers in India. This initiative is designed to provide the opportunity to showcase your creativity and aesthetics to a broader audience, both nationally and internationally. The program not only aims to highlight the innovative designs of these budding designers but also network with key players in the fashion industry and launch them on a larger scale. Our association with Lakme Fashion Week x FDCI has spanned over 30 seasons during which over 150 GenNext winning designers got the opportunity to showcase at this prestigious event.” Shaunik Khosla, Commercial Director – INIFD, saying.
“INIFD expresses its gratitude to Reliance Brand Ltd and Lakme Fashion Week x FDCI for helping new talents with such a splendid platform. This program is a commitment to nurture and promote the next generation of designers, contributing to the vitality and innovation of the Indian fashion industry,” Khosla added.
“It brings us immense joy to witness the continued success of our GenNext program, which has consistently nurtured notable young talent. For over a decade, the show has played a pivotal role in showcasing exceptional designers, many of whom have left a lasting impression on the Indian and global fashion industry. As we welcome the winners of the 37th group of designers at GenNext, we look forward to their continued growth and impact on the fashion industry.” Jaspreet Chandok, Group Vice President, Reliance Brands Ltd., saying.
Fiber2Fashion (RR) News Desk
