Published
October 19, 2025
From October 14 to 17, the Sant Pau Art Nouveau Site became (for the last time) the setting for the 080 Barcelona Fashion catwalk, which in its 36th edition brought together 24 brands and welcomed more than 11,000 attendees. The event was defined by synergies and new formats, and by a lineup that brought together veteran Spanish fashion houses and catwalk stalwarts alongside emerging talent and established brands that paraded for the first time in the Catalan capital.
“During the pandemic we participated in 080 in video format, but this is our first real show,” explains designer Moisés Nieto, who usually presents his collections in Madrid, on platforms such as Madrid es Moda.
“This is a very fresh platform, with a tremendous international reach and a very different atmosphere from that of Madrid,” added the designer, who in 2025 will celebrate his brand's 15th anniversary, something that marked the collection he showed in Barcelona.
“It is a celebration of these years, we have looked to the past of the brand and we have recovered some codes that we had left aside, such as miniskirts and short dresses. There is comfort, sensitivity, strong tailoring, simple pieces… the DNA of the brand,” he added.
From newcomers to regulars, 080 Barcelona Fashion also featured figures from the Catalan fashion scene, such as Guillermina Baeza.
“Being at 080 is being at home, but it also means internationality and diversity. It's about being open to the idea that the swimsuit is fashion: our garments are versatile and can be used on many occasions beyond the beach. That versatility, which is in the DNA of our brand, is also present on this catwalk; it is something that connects us,” said Belén Larruy Baeza, daughter of Guillermina Baeza and creative director of the brand, Backstage.
The brand, specialized in swimwear, celebrates its 40th anniversary in 2025 and does so, like the platform that hosts it, with an eye on the international market.
“We have undertaken a rebranding, a relaunch of the brand, and our plan is to internationalize as much as possible in the next five years. We want to enter markets such as Mexico, Chile or Australia, to cover the seasons when it is winter in Europe,” says the Guillermina Baeza executive, whose multi-brand network is currently concentrated in Spain and, to a lesser extent, in the rest of Europe.
Custo Barcelona, another regular at 080 Barcelona Fashion, showed its spring-summer 2026 collection on the last day, adding twenty looks to those shown in Madrid and New York for the same season.
“We celebrate our 45th anniversary as a brand. And we do it by promoting e-commerce, the channel in which we are growing the most, and with plans to open two new stores, one in Madrid and the other in Milan, next summer,” explained the designer in conversation with FashionNetwork.com.
From international momentum to collaborations
The international projection of 080 is closely linked to the profiles of the brands participating in the catwalk. Many of them share a common denominator: they are Spanish, but their commercial focus is on the international market. This is the case of the Barcelona-based Eikō Ai, who has presented her collections on the Catalan catwalk since 2019.
“Here we present more special, more artistic proposals. 080 is a good time to show greater creativity,” says Gloria Lladó Ferrer, co-founder and creative director of the brand.
“We sell online all over the world and the American market is one of the strongest. In the multi-brand channel we are present in Printemps in France and in La Rinascente in Italy. The truth is that in Spain we are not so strong; our presence has been more international since we started, so one of our next objectives is to strengthen the Spanish market. Here is a reality: Spanish consumers need to know the labels; Spain is a more marked market; in On the other hand, in other countries people are more willing to try unknown brands,” observed Lladó.
It is a well-worn cliché that the Spanish fight to be prophets in their own land. Designing or manufacturing in Spain and selling predominantly outside national borders is also the reality of brands such as Habey Club or Reparto Studio, which paraded for the second time on the Barcelona catwalk this October.
“At the moment we only sell online, with our e-commerce open to everyone and orders, for example, from the US. Our next step will be the jump to the multi-brand channel. After having organized several fashion shows, people understand who we are and what our proposal is, so it is time to take the step to wholesale, get some international points of sale and expand,” say the co-founders of Reparto Studio, Margil Peña and Ana Viglione. originally from Mexico and the Basque Country, respectively.
“Internationalization is something fundamental for us,” highlighted Marta Coca, director of the platform. “The local market is very important, but where our brands need us, especially the most emerging ones, is to make a place for ourselves in international markets. And we are not going to do this alone, we are creating alliances like this edition with Spain Gallery,” added the director.
Spain Gallery is a digital platform that seeks to project the Spanish fashion ecosystem to the world and has, among other tools, an online store and a brand directory.
In the 36th edition of 080 Barcelona Fashion, and just a few days after landing in Paris, the event featured the “080Spot_SpainGallery” space, where talks and workshops were offered and items from several of the brands linked to the platform were exhibited as a showroom.
“We have taken advantage of the visibility that 080 gives us. Not only at the product level, but as a community that seeks to promote Spanish fashion abroad,” said Viana.
The catwalk, in its commitment to new formats, premiered the “080_BeyondCrafts” space, dedicated to craftsmanship and the value of craftsmanship in contemporary fashion and, on this occasion, focused on millinery. Outside the Sant Pau Modernist Precinct, and within the framework of the Barcelona Fashion Forward program, Barcelona City Council's fashion business incubator, four firms (Alaire, Guillermo Justicia, Maison Admire and Nimph) participated in the pop-up store installed in the Trent space, which will remain open until November 22.
In search of a new space
Organized by the Generalitat of Catalonia through the Consorci de Comerç, Artesania i Moda de Catalunya (CCAM) of the Department of Business and Work, this edition of 080 Barcelona Fashion had a budget of 2.15 million euros, of which 150,000 euros came from the contribution of Barcelona City Council, which debuted as an investor in this event.
In the air after the closing of the 36th edition, the big question remains: after saying goodbye to the Sant Pau Art Nouveau Site, where will 080 Barcelona Fashion be held in April, when its next edition is scheduled?
“We are evaluating a couple of spaces and seeing if we can actually celebrate the next edition there. We are looking for a completely different style from the last editions, in which Catalan modernism has shone. But we want it to be very different, but also quintessentially Barcelonan and that defines the city,” concludes Marta Coca, director of the catwalk.
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