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Paige Bueckers received national attention in the midst of his university career with the Uconn Huskies when he lamented the lack of coverage that black women received in sports at the ESPY 2021 awards.
Almost four years later, Bueckers continued to believe that black women do not receive enough media coverage and added that he believes that whites benefit more from marketing opportunities.
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ESPN Interview with Paige Bueckers after being selected with the number one general selection for the Dallas Wings in the WNBA Draft of 2025 in the shed in Hudson Yards in New York City on April 14, 2025. (Images Vincent Carchietta-Imagn)
“It is still a problem, every day,” said the rookie of the Dallas Wings to Time magazine in an interview published on Monday. “There is never the same coverage.”
“There is a white privilege every day I see,” he said in terms of marketing opportunities. “I feel that I have worked extremely hard, blessed by God. But I think there are more opportunities for me. I feel that even commercialization, people tend to favor whites, white men, white women. I think it should be the same opportunity. I feel that there is privilege of what I have and for what everyone has.
Bueckers is scheduled to be among the next generation of basketball stars to take the WNBA to the future.
The rookie comments echoed what Caitlin Clark told Time magazine last year and what David Letterman reiterated in his interview with him.

Paige Bueckers on the orange carpet before the WNBA 2025 draft in the shed in Hudson Yards in New York City on April 14, 2025. (Images Vincent Carchietta-Imagn)
The lack of popularity of the UConn Star Paige Bueckers in the tournament has a racial component, his NBA player suggests
“I definitely have privileges,” Clark said in “My next guest does not need a presentation.”
“I am obviously white, but I think … I am someone who grew a great admirer of this league. I grew up seeing this league, going to games, supporting this league. So, I know where this league comes from.
“Many black women who grew up making this league what it is. That is the species of the shoulders we are in. So, I think that was something that I am very aware of and something for which I am very grateful. And they definitely deserve all the credit and the more we can give them credit, the better. I am very aware of that and I know it and I think it is responsibility to recognize that.”
Indiana Fever's star talked about having a “privilege” in her interview with time after several of her league colleagues expressed her belief that the race played a factor in her popularity.
“I want to say that I have earned everything, but as a white person, there are privileges,” Clark told Time. “Many of those players in the league who have really been good have been black players. This league has been based on them.

Indiana's fever guard, Caitlin Clark, #22, questions an official on Sunday, May 4, 2025 during a preseason game between Indiana fever and the National Team of Brazil in Carver-Hawkeye Arena in Iowa City, Iowa. (IMAGN)
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“The more we can appreciate that, highlight that, talk about that and then continue making brands and companies invest in those players who have made this league incredible, I think it is very important. I have to keep trying to change that. The more we can raise black women, that will be somewhat beautiful.”
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