Will Levis' love for mayonnaise is well known.
The Tennessee Titans quarterback signed a lifetime contract with Hellman's Mayonnaise last year after he went viral for revealing he put the condiment in his coffee instead of cream or sugar.
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On Tuesday, he took his love of mayonnaise a step further.
Hellmann's Mayonnaise launched the “parfum de mayonnaise,” Will Levis No. 8. The company said in a press release that fans “can expect bold, zesty notes of acidity, mayonnaise accord, musk and vanilla with coffee undertones.”
“With the launch of my signature fragrance, I have fulfilled a lifelong dream of partnering with Hellmann's to create a fragrance like no other, one that truly embodies the signature scent of greatness,” Levis said in the release. “Rich and creamy, Will Levis No. 8 is more than just a mayonnaise-inspired fragrance. It's transformative. I've eaten mayonnaise, I've drank mayonnaise, and now I can smell mayonnaise.”
Levis explained to Fox News Digital last year that he started putting mayonnaise on his nuggets and sandwiches when he was younger, and it became a trend.
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He admitted he had been ridiculed for putting a dash of mayonnaise in his coffee, but explained that he has tried – sometimes successfully – to get others to at least try the condiment.
“I think it's obviously because it went viral to put it in coffee and taste it that way,” Levis said at the time. “People have mentioned it to me and then said things like, 'How could you?' and things like that. I've occasionally made an effort to try to sway people's opinions about mayonnaise if they have a very negative opinion. And I think I've succeeded a few times.”
“Making people think they like mayo when they don't even know they do or just generally fooling people. It's a great, very versatile condiment and is probably my favorite condiment.”
Levis is entering his second season and is likely to begin the 2024 season as the Titans' starting quarterback.
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He had a 3-6 record in nine starts. He racked up 1,808 passing yards and eight touchdown passes in that span.
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