Inter Miami star Lionel Messi has launched a production company called 525 Rosario, dedicated to creating family programming and premium television content.
The project is a joint initiative with Smuggler Entertainment, the company that produced the Apple TV+ docuseries “Messi's World Cup: The Rise of a Legend” and “Messi Meets America.” Together, 525 Rosario will produce films, sporting events and branded commercials for athletes around the world.
“Entertainment has always been a passion of mine, whether on the pitch or in other areas,” Messi said. “I'm really motivated by the opportunity to continue the project we created with Smuggler Entertainment and expand it further to create content and experiences on a global scale through this new venture.”
525 Rosario is named after Messi's hometown in Argentina, a decision meant to reflect the “ultimate symbols of his family roots and values,” according to the company.
“The goal remains to inspire and connect with people around the world in a whole new way, and we look forward to embarking on this adventure,” the Messi family said in a statement. “We would like to continue to advance in the entertainment sector, bringing new initiatives and productions with global reach through innovative storytelling, programming and experiences.”
The offices will be based in Miami, where Messi currently plays for Inter Miami, and Los Angeles, and will be under the supervision of Smuggler Entertainment CEO Tim Pastore and the Messi family.
“This new project aims to highlight and develop everything that Leo Messi represents, not only through massive premium content on a global scale, but also through community and family-focused initiatives,” Pastore said.
“We are very grateful to Leo and his family for the opportunity to create and collaborate on media experiences for local and international audiences, while simultaneously pushing the boundaries of traditional genres.”
525 Rosario also said she would embody the attributes of “innovation and teamwork associated with Leo Messi, while championing diverse perspectives for both the Latino and Hispanic community and her broader global audience.”
