Legendary college football coach Urban Meyer compares NIL to 'cheating': 'That's not the intention'


Add Urban Meyer to the list of legends to break the current state of NIL.

The three-time national soccer champion said that name, image and likeness has become a form of “cheating” when hiring.

“If you're a basketball player like the big girl from Iowa, and they want to put her on a poster and pay her, they should be able to do that. But that's not what happened,” Meyer said during an interview with Lou Holz.

“What has happened is an arms race to collect money from donors, and the donors are simply paying the players. That's what I understand is happening and I don't like it.

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Urban Meyer during a first-round NCAA Tournament game between the West Virginia Mountaineers and the Maryland Terrapins at Legacy Arena at the BJCC on March 16, 2023, in Birmingham, Alabama. (Kevin C. Cox/Getty Images)

“If Lou Holtz or Urban Meyer or Marvin Harrison Jr. or CJ Stroud want to use your name and help sell cars, help a business, that's great. But for a 17-year-old to demand money for a visit, pay them these players a lot of money to visit a charity for 20 minutes, and they write you a check for $50,000. That's not what it was about.

Meyer stopped coaching six years ago and NIL was still unimaginable when he left.

Urban Meyer in December 2021

Jacksonville Jaguars head coach Urban Meyer on the sideline against the Tennessee Titans during the second half at Nissan Stadium in Nashville on Dec. 12, 2021. (Steve Roberts/USA Today Sports)

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Meyer even argued that NIL is “great”, but once it became “capitalism”, that's where it has problems.

“There are these things called collectives where they go out and get money from donors and get a big giant lump of money and pay players,” Meyer said. “That's not the intention.”

Urban Meyer speaks on air

Fox Sports announcer Urban Meyer speaks on air during halftime of the Purdue Boilermakers-Michigan Wolverines Big 10 championship game on Dec. 3, 2022, at Lucas Oil Stadium in Indianapolis. (Brian Spurlock/Icon Sportswire via Getty Images)

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Meyer coached Ohio State from 2012 to 2018 after leading the Florida Gators from 2005 to 2010. He last coached the Jacksonville Jaguars in 2021, but was fired after a 2-11 start to the season.

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