Kansas athletic director Travis Goff has agreed to a new seven-year contract through 2031, sources told ESPN.
The move includes a significant salary increase and is indicative of the work Goff has done to revive Kansas football and make it relevant. From 1996 to 2022, KU football had three winning seasons.
Goff goes from being the lowest-paid athletic director in the Big 12 with a base of nearly $750,000 per year to earning an average of $1.6 million over the next seven years, which will put him near the top of the conference.
Since arriving in April 2021, Goff has hired football coach Lance Leipold and has been aggressive in retaining him. Leipold's average salary of $7 million a year puts him in the top three of the Big 12.
That investment and commitment to Leipold is part of a strong focus on football, something that is crucial for the university and the athletic department moving forward. Goff helped organize and orchestrate $450 million in football facility projects for both Kansas Memorial Stadium and facility improvements.
Goff has also helped Kansas initiate $50 million in improvements to Allen Fieldhouse, the school's historic basketball home.
The move gives Kansas Chancellor Doug Girod the three most prominent figures in the athletics department with major long-term deals. Basketball coach Bill Self is among the highest-paid coaches in college basketball, Leipold's contact is through the 2029 season and now Goff's contact is through 2031.
Kansas won the 2022 national basketball championship and the football program reached consecutive bowl games for the first time since 2007 and 2008.
