Colorado football head coach Deion Sanders had a tense moment during a press conference on Friday.
After a reporter identified himself and revealed his affiliation with CBS Sports, Sanders quickly cut him off before he could ask the coach a question. Sanders explained that his beef stemmed from something the media outlet was responsible for in the past, though he did not specify what CBS had done.
“CBS, I have nothing to do with CBS,” Sanders said. “Next question. It has nothing to do with you. It's above that. It has nothing to do with you. I love you. I appreciate you and I respect you. It has nothing to do with you. They know what they did.”
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Head coach Deion Sanders of the Colorado Buffaloes speaks at the 2024 Big 12 Conference football media day at Allegiant Stadium on July 10, 2024, in Las Vegas. (Louis Grasse/Getty Images)
The reporter noted that he worked with the local affiliate in Denver and was not on any national assignment for the network, but the clarification did not appear to make Sanders any more receptive.
SHEDEUR SANDERS SAYS COLORADO IS 'EVERYONE'S SUPER BOWL'
“You are who you are. CBS is CBS,” Sanders said. “It has nothing to do with you. I respect you. That's why I told you. I look you in the eye as a man. I respect you. I love you. But what they did was disgusting.”
While it's unclear what Sanders was referring to during the exchange, CBS Sports recently placed him in what could have been viewed as an unfavorable position in a publication ranking coaches.
The Buffaloes coach was ranked as the second-worst coach in the Big 12 Conference heading into the 2024 season.
“Sanders' first season as an FBS coach started strong but ended with six straight losses. He has generated buzz and excitement by talking big and landing transferable talent. But the foundation has cracks (see the offensive line, for example) as the Buffaloes make the transition to the Big 12 and face another tough schedule,” the story, published last month, said.
Colorado head coach Deion Sanders speaks during NCAA Big 12 college football media day in Las Vegas on July 10, 2024. (AP Photo/Lucas Peltier)
Arizona State coach Kenny Dillingham was ranked last.
It's also possible Sanders was referring to a meme that recently surfaced on social media that mocked a video posted by the Colorado football program. The original video showed Colorado quarterback Shedeur Sanders throwing a pass from one angle before the video changed to another angle of a player catching a pass for a touchdown.
Deion Sanders walks the field during warmups before Colorado's game against Oregon. (Ben Lonergan/The Register-Guard/USA Today Network)
The video had been viewed more than 14 million times as of Friday. However, the way it was edited caused some to question its authenticity. Several edited versions of the video began circulating on the Internet, with some mocking the title “Just Darts.”
CBS Sports has finally compiled a list of some of the publications that mocked Colorado's initial video.
Sanders also took issue with The Denver Post during Friday's press conference. One of the paper's columnists informed Sanders that he was interested in asking him a football-related question, but Coach Prime made it clear that he didn't like something that had been previously written.
“You don't like us, man. Why are you doing this to yourself?” Sanders asked. “No, I'm serious. Why are you doing this? Like you know you don't like us. Why are you doing this?”
The Pro Football Hall of Famer continued to press for an explanation of the apparent irregularities.
“I would have a hard time really getting involved with someone I don't like or dislike. I just wonder why. Why? What did I do?” Sanders repeated.
The columnist responded to the coach that “he did nothing.”
Colorado Buffaloes head coach Deion Sanders before facing the Oregon Ducks at Autzen Stadium on September 23, 2023. (The Denver Post via Getty Images)
“You have to pay your bills, man. You haven't done anything. It's not about that. It's about football,” he said.
The columnist tried again to ask a question, but Sanders continued with his line of questioning.
“But why? I ask you why… You want me to answer you, so why?… You're always under attack. What did we do to you?” Sanders said.
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Sanders eventually agreed to discuss the matter with the columnist in a private setting at a later date.
“No, we'll talk about that when we talk about it. I'll talk about that with you,” Sanders said.
Colorado will make its debut as a member of the Big 12 Conference on Aug. 29 when it faces North Dakota State.
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