Chelsea has presented its new home kit for the 2025-26 season, which has been designed as a loving ode for London, the city that the club has called home since its formation in 1905.
Having experienced with several high concept kits in recent years, the blues have played their last shirt at home with a relatively straight bat and created a simple and totally blue number that presents a graphic inspired by local reference points.
In fact, the visible angular chart in the fabric of its new home shirt is an abstract mosaic of several architectural characteristics that decorate close buildings of interest, especially the Victorian facade with the column of the Old Hall of Chelsea, which is located just along the King's path from Stamford Bridge.
In this way, the local surroundings of the club have interwoven in the shirts that Chelsea will wear both in the Premier League and, they expect, Europe next season, so they could always proudly represent their particular corner of the bustling English capital. The red and white edge also offers a nostalgic assent, with the blue ones that have occurred regularly in palettes of similar colors throughout the 1980s and 90s.
Timely, the launch video presents several Chelsea players, including Cole Palmer, Enzo Fernández and the Reece James and Lauren James brothers, as well as a couple of fans of blues celebrities in rapper CEE and the leader of Madness Suggs. The promotion is established in the “Our House” classic with letters that document a typical day in the life of the locals while Suggs Ferries happily Millie shone around west London in a black taxi.
Excellent things. And the new kit is also quite soft.
