ZoomInfo and UpLead are popular B2B database providers that help businesses find qualified leads that match their ideal customer profile. With some similar offerings, both ZoomInfo and UpLead have large contact databases to start funneling leads into your sales funnel. But there are some differences in their services and plans. Below, we compare the two providers to help you decide which might be best for your needs.
UpLead vs ZoomInfo: Comparison Table
| Characteristics | ||
|---|---|---|
| Third Party Integrations | ||
| Buyer intent data | ||
| Sales commitment | ||
| Lead increase | ||
| starting price | ||
| For more information |
|
|
*Price when billed annually.
UpLead and ZoomInfo Pricing
UpLead offers three levels of support with basic database access for individuals or small teams at a fixed price, while its Professional level for large organizations requires a demo and a customized quote.
- Driving test: Get five credits and verified email addresses and phone numbers for 7 days.
- Essentials: Everything that includes Test Drive plus CRM integration and 170 monthly credits for $99/month.
- Further: Everything that includes Essentials plus data enrichment and 400 monthly credits for $199/month.
- Professional: Everything Plus includes, as well as buyer intent data and a customized number of monthly credits. Contact for quote.
ZoomInfo does not include transparent pricing on its website, which is not abnormal for B2B database providers. They explain their service and support levels and offer free quotes for each.
- SalesOS: Access company insights and contact information. Contact for quote.
- Marketing operating system: Pipeline management and digital marketing solutions. Contact for quote.
- TalentOS: Search and manage candidates for the company's hiring. Contact for quote.
Feature Comparison: UpLead vs ZoomInfo
Both ZoomInfo and UpLead offer basic database functionality through their platforms to ensure they get productive data and high-quality leads for sales and marketing teams. This includes buyer intent data, and ZoomInfo even goes further and offers sales engagement capabilities. There are also features that help automate how that data is viewed and transferred to third-party technology.
Third Party Integrations
Third-party integration capabilities refer to the B2B database's ability to automatically share data and status updates from its own platform with any existing technology in your sales technology stack. For example, if a lead is marked as contacted on the platform, it is also reflected in your CRM, calendar, or anywhere else.
UpLead can share data directly to your CRM, outreach tool, or a separate CSV file. Their platform connects with Zapier for workflows and Mailshake or Reply as sales tools. UpLead's most common CRM integrations include Salesforce, HubSpot, and Pipedrive.
ZoomInfo offers more integration options than UpLead. Their B2B database platform can share and automate data across your entire sales technology stack, such as your calendar, CRM, email, and even dialer automations. Its most popular CRM integrations include HubSpot, Salesforce, Marketo, and Pipedrive.
Buyer intent data
Buyer intent data refers to signifiers and information collected about potential customers that indicate their level of interest in purchasing a product or solution. Buyer intent data can include their web searches, the time they spend on your website, what web pages they viewed on your site, and what type of content they consume. It also helps show where they are in their buying journey, which will help you time your engagement efforts.
UpLead's Buyer Intent feature finds and highlights buyers' consumption patterns of your product or service. They help you track the average time it takes for a buyer to make a purchase after starting your research, or the likelihood they will close a deal after being contacted by a sales team.
ZoomInfo identifies potential customers at the beginning of their buyer journey by tracking companies searching for solutions like yours online. That way, your marketing team can target them across multiple channels and nurture them until they're ready to interact with a sales rep.
Sales commitment
Sales engagement refers to an advanced feature of B2B database providers. After helping you find, qualify, and segment leads, some providers will help you start contacting and engaging with them directly from their platform. This can be in the form of emails, targeted display ads, and cold calling.
UpLead does not offer any direct sales engagement features. Instead, its platform creates data-rich profiles that users can filter and segment. Your reps can then take these curated lists and apply their own outreach strategies, such as emailing or calling potential clients.
On the ZoomInfo platform, you can automate sending cold emails to high-quality leads, freeing your sales reps from having to complete tedious emailing tasks. You can enable this feature by creating a custom workflow that triggers an email to be sent when a prospect takes a certain action, such as submitting their information through your website.
Lead increase
Even if a B2B database provider already has a large number of potential customers, there are always new potential customers entering the market that match a company's ideal customer profile. In addition to extracting leads from an already existing lead database, both providers offer means to obtain new leads online through inbound or outbound prospecting.
UpLead offers a Chrome extension tool that can capture company demographic and firmographic data with a single click. If you're looking for a phone number for a specific prospect you've identified as a decision maker, you can use their LinkedIn page extension to get their best contact information. Its Chrome extension can also integrate with your CRM so you can export data directly.
ZoomInfo has an advanced website form enrichment tool that can be integrated directly into your company website. This means that if a potential customer visits your website and chooses to fill out a form offering your company email, ZoomInfo can obtain more information, such as your company's firmographic data and other critical data, to help you segment them.
Pros and cons of UpLead
Advantages of UpLead
- Offers a demonstration of the platform.
- More than 155 million contacts.
- 95% accuracy guarantee.
Cons of UpLead
- Out of date UX/UI user reports.
- No refund policy.
- Phone numbers are usually corporate lines, not personal numbers.
Pros and cons of ZoomInfo
Advantages of ZoomInfo
- Offers free examples of company profiles.
- He specializes in a variety of industries.
- More than 70 million direct dial phone numbers.
Cons of ZoomInfo
- No initial prices.
- Steep platform learning curve reports.
- Some data filtering limitations.
Should your organization use UpLead or ZoomInfo?
Both ZoomInfo and UpLead can expand their services to meet the size and needs of your business. Everyone from small sales teams to large enterprises can use its advanced lead generation and data segmentation capabilities to create extensive lead sheets and workflows.
Since there are no starting prices in ZoomInfo tiers and there are some custom pricing plans, it's hard to clearly say which one is the most affordable. UpLead offers all the core features you'd want in its Essentials or Plus tiers, like CRM integration, access to phone numbers and email addresses, and then more specific features like data enrichment and technography.
But if you want a B2B database that has some potential customer outreach capabilities, like chatting with site visitors or multi-channel advertising, ZoomInfo is what you want.
Review methodology
We compared ZoomInfo and UpLead to the average industry standard in some categories, such as cost, core offerings, reporting and analytics, and customer support.
We rely on each product page to gather up-to-date information on its pricing transparency, key features, and integration capabilities. We also consider feedback from customers and clients.
