Features, prices, advantages and disadvantages

Wiza is a lead generation company that can function as a B2B database and candidate prospecting software for sales and recruiting organizations. With a full set of tools, Wiza helps businesses find valid contact data from web sources, including company and person information.

Wiza’s core features can be accessed through a dashboard, Chrome extension, and LinkedIn integration to find, verify, and enrich leads. While not a CRM software per se, Wiza users can export contact information to Excel lists or directly to the CRM platform, backed by an accuracy guarantee. This way, sales reps can begin developing lead nurturing and outreach strategies using Wiza.

Wiza Prices

Wiza offers transparent pricing with both annual and monthly billing. The annual billing option includes unlimited credits and discounted rates.

• Free: $0 per user per month. This limited plan offers 20 emails and five phone numbers per month.
• Start: $49 per user per month and only available for monthly billing. This plan includes 100 emails and 100 phone numbers per month, CRM integration, and team analytics.
• Email: $83 per user per month billed annually or $99 per month billed monthly. This includes unlimited emails, $0.35 per phone number, 10,000 exports per month, and CRM integrations.
• Email + Phone: $166 per user per month billed annually or $199 per month billed monthly. This plan includes 500 emails and phone numbers per month, CRM integration, and team analytics.

Main features of Wiza

Company filters

Users can access more than just their leads’ email address and phone number. Wiza offers additional filters and verified information about job title, position level, location, school, company information, and more. After searching and filtering contacts with verified information in real-time, you can save your searches as lists and export them to CSV or sync them directly to your CRM for even greater reach.

LinkedIn Sales Navigation Tool

Wiza seamlessly connects with LinkedIn and its Sales Navigator tool. Users can search for a prospect’s name in LinkedIn Sales Navigator and click Find Email to reveal verified contact information. Sales reps can search for high-value leads and get their work, personal, and generic emails, in addition to their cell, direct, and work phone numbers.

Free Email Verification

Wiza offers a free online email verification feature that allows users to check if an email address is valid. This will tell the user if the email is likely to bounce or if they have the correct email for a particular lead. Sales reps can quickly copy and paste an address into the tool and verify the contact information before reaching out.

Exporting and synchronizing data

Once users create lists with verified information for leads, prospects, or candidates, they can download a CSV file or sync the list directly to their CRM software. CRM integration is available on the paid Starter, Email, and Email + Phone plans. Wiza can integrate with Salesforce, HubSpot, Pipedrive, Copper, Salesloft, and many other CRM vendors and tools.

Advantages of Wiza

• Offers a free version.
• Fast transfer of information.
• Offers a guided demo of your product plus knowledge base support.

Cons of Wiza

• Paid plans can be expensive compared to other database providers.
• It does not offer tools for direct interaction with potential clients.
• Users report having difficulty learning how to export and download reports and lists.

Alternatives to Wiza

HubSpot

HubSpot is a top-rated CRM platform because it centralizes marketing, sales, and support solutions into one platform. It is a customer relationship management tool that integrates with Wiza. HubSpot offers an exclusive starter package designed for small businesses or startups that includes access to all of HubSpot’s starter products at a discounted price.

To learn more about this provider, read our HubSpot review.

Zoho CRM

Zoho CRM is another CRM provider known for its omnichannel communication tools, customer profiles, and advanced AI features. Zoho CRM can also be used as a lead generation tool, with marketing features that can identify, source, and route high-value leads to sales reps. However, Zoho CRM cannot identify hidden contact information to the extent that Wiza can.

For more information, check out our Zoho CRM review.

Zoom Information

ZoomInfo is a very popular lead generation tool and database that specializes in B2B industries. Both ZoomInfo and Wiza can be tailored to recruiting and talent acquisition needs and can be used to identify potential candidates. ZoomInfo does not have transparent pricing like Wiza, but it can help management with lead routing, engagement, and nurturing more than Wiza.

Read our ZoomInfo review for details on its key features and more.

Methodology

To review Wiza and its lead generation solution, I used an internal rubric with defined criteria around the most important considerations when evaluating general CRM and lead generation vendors.

I compare Wiza to industry standards based on Wiza's online resources, community forums, and real user feedback. All of this helps me identify the software's standout features and ideal use cases.

PREMIUM: Choosing the right CRM for your organization.

Here is the exact breakdown of the criteria I used to evaluate this vendor:

• Cost: Weighted 25% of the total score.
• Main features: Weighted 25% of the total score.
• Customizations: Weighted 15% of the total score.
• Integrations: Weighted 15% of the total score.
• Easy to use: Weighted 10% of the total score.
• Customer Support: Weighted 10% of the total score.