HubSpot Quick FactsPrices: Free and robust version for up to 2500 users. Paid tiers start at $20 for 2 users per month, billed annually. Key Features:
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HubSpot is a popular customer relationship management platform with robust free and paid features to help optimize entire sales and marketing strategies. HubSpot's custom channels and activity tracking make it easily scalable to fit any organization's sales and customer management needs.
HubSpot is still a top-tier CRM with integration and customer support capabilities, but if you need software with more advanced reporting features and technology, there are other options available.
1
CRM
Employees by company size
Micro (0-49), Small (50-249), Medium (250-999), Large (1000-4999), Business (5000+)
Any size of company
Any size of company
Characteristics
Calendar, collaboration tools, contact management and more
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HubSpotCRM
Employees by company size
Micro (0-49), Small (50-249), Medium (250-999), Large (1000-4999), Business (5000+)
Micro (0-49 employees), small (50-249 employees), medium (250-999 employees), large (1000-4999 employees)
Micro, Small, Medium, Large
Prices
- Free CRM: Free for up to 2,500 users.
- Start: $20 for 2 users per month, billed annually, or $30 when billed monthly.
- Professional: $1600 for 5 users per month, billed annually, or $1781 when billed monthly.
- Company: $5,000 for every 10 users per month, with an annual commitment.
HubSpot Key Features
Call tracking
HubSpot's call tracking system allows users to make and record customer calls directly from the browser platform. This ensures that each call is automatically logged and traced to the correct customer profile (Figure A). This feature can also prioritize outbound calls, so sales reps can have their daily call schedule prepared to start dialing and selling sooner.
Sales manuals
HubSpot's sales guide software is a tool to equip sales reps with interactive sales strategies, scripts, guides, and more (Figure B). Playbooks can be customized to the user's organization and selling style. They also provide actual sales data from structured notes and multiple choice questions and answers.
Conversation intelligence
HubSpot Conversation Intelligence is an advanced feature that tracks sales reps' performance on customer calls and provides coaching tips with data-driven insights (Figure C). This feature does not require users to change dialing software or spend time training on a new calling service. Conversation intelligence can be applied to calls using HubSpot's calling tool, Zoom, JustCall, Kixie, and more.
Analysis and sales reports.
Users can choose from dozens of pre-designed report styles or customize their own to view business analytics. Reports can show pipeline revenue, individual sales progress, or goal achievement. HubSpot's analytics feature allows admin users to monitor sales activities and then create unique training insights (Figure D).
PREMIUM: Explore a complete comparison of CRM features.
Pros and cons of HubSpot
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Alternatives to HubSpot
There are limitations with HubSpot's dashboard and channel customization, as well as how expensive their higher support levels and add-ons can be. Because of this, there are alternatives that offer similar core features in their free tiers with additional tech features like Pipedrive, Zoho CRM, and Salesforce.
When researching the right CRM for your organization, first consider the budget allocated to that investment, whether the software specializes in your industry, or whether it is scalable to meet the size and needs of your business.
DOWNLOAD: Compare the best CRMs for small businesses.
| Software | HubSpotCRM | Pipedrive | CRM | Sales force |
|---|---|---|---|---|
| Custom panels | Limited | Yeah | Limited | Yeah |
| Native integrations | Yeah | Yeah | Yeah | Yeah |
| Third Party Integrations | Yeah | Yeah | Yeah | Yeah |
| AI-powered features | Yeah | Yeah | Yeah | Yeah |
| Free Trial | No | 14 days | 15 days | 30 days |
| Starting price* | Free starting price | $14.90 per user per month | Free starting price | $25 per user per month |
*Pricing details are based on annual subscription rates. Different rates may apply for monthly billing.
Pipedrive
Pipedrive is an easy-to-use CRM known for its visual pipelines to help simplify sales processes. Pipedrive is a great option if you're looking for sales-focused software without additional marketing tools. Although it doesn't have a free lifetime version, Pipedrive's starting price is still competitive.
SEE: For a closer look, check out this detailed comparison of Pipedrive and HubSpot.
CRM
Zoho CRM offers sales and marketing features, similar to HubSpot. Zoho CRM places a higher priority on social media marketing and online lead generation. The platform itself is easy to navigate and offers more advanced data and forecasting features compared to HubSpot.
SEE: For more details, explore this in-depth Zoho review.
Sales force
Salesforce is a cloud-based CRM software built especially for enterprise-sized sales teams. Users can create a variety of custom CRM reports that display real-time sales analytics and forecasts. Salesforce can sync and integrate with over 7,000 apps, including Mailchimp, DocuSign, and Slack.
SEE: For more details, explore this in-depth Salesforce review.
Review methodology
To review HubSpot and its offerings, we use our internal rubric of criteria that we define as the most important when evaluating overall CRM software. Next, we compare Hubspot to industry standards on that scoring tool. We rely on HubSpot's own online resources, plus real user reviews and ratings.
Below is the breakdown of the criteria used to rate HubSpot:
- Cost: It weighted 25% of the total score.
- Main features: It weighted 25% of the total score.
- Customizations: It weighted 15% of the total score.
- Integrations: It weighted 15% of the total score.
- Easy to use: It weighted 10% of the total score.
- Customer Support: It weighted 10% of the total score.
