Features, advantages, disadvantages and prices

Nimble is a customer relationship management tool that focuses on marketing and sales campaign management. Nimble also offers a variety of features spanning lead generation, contact management, cross-departmental communication, and scalable sales outreach.

In addition to integrations through Zapier, HubSpot, Salesforce, and FreshBooks, it is best known for its compatibility with Microsoft 365 or Google Workspace users.

Nimble’s unique pricing may be a deal breaker for smaller businesses looking for a more affordable tool that can grow with them. But its easy-to-use interface might make up for this, depending on your priorities.

Nimble CRM Pricing

Nimble offers simple pricing with a single premium plan. This single tier includes all of the Nimble CRM features, including 25,000 contact records, 2GB of storage per seat, workflow, task and note management, and email sequences.

• Free trial: 14 days.
• Agile: $24.90 per seat, per month, when billed annually. $29.90 per seat, per month, when billed monthly.

Key Features of Nimble CRM

Stay in touch

Nimble has a unique stay-in-touch feature within the sales, pipeline, and reporting toolset. While managing ongoing deals can require a lot of attention, the stay-in-touch feature reminds reps to nurture new leads. It helps users follow up with important contacts or leads with the right information. Users can set up automatic reminders to reach out to customers on a weekly, monthly, or custom frequency by setting up triggers.

Email sequences

Nimble’s new implementation of email sequencing tools can be used in many ways by different businesses. It can help capture new leads, onboard users, re-engage inactive users, and leverage upselling opportunities. In addition to templates and smart email tracking, this feature can also increase sales productivity with its easy customization and management.

Workflow templates

Developing a CRM cycle is easy with Nimble’s workflow automation tools. To get started, users can choose from a set of templates and modify them to fit their specific business needs. This will ensure that workflows represent the existing sales process. Additionally, users can visualize progress with leads and other contacts on a kanban-style board by simply dragging and dropping contact cards across the board as they move.

Web forms

Nimble users can create and embed engaging web forms on their website, social media posts, or emails. From there, they can monitor responses and engagement in a submission graph or a list of all those who successfully completed the form. If a lead completes the web form, a new contact will immediately be created in the CRM with the information collected from the submitted response.

Advantages of Nimble CRM

• Advanced task management tools.
• Users report that the interfaces are easy to navigate.
• More than 100 integrations.

Disadvantages of Nimble CRM

• It does not offer a free lifetime option.
• Users report that sales channel functionality is limited.
• Users report expensive prices compared to basic tools.

Alternatives to Nimble CRM

Zoho CRM

Zoho CRM is a popular CRM solution with marketing automations, advanced AI tools, and a 360-degree view of customers. That’s why I included it in my guide to the best CRMs overall, especially for its omnichannel customer engagement capabilities. Compared to Nimble, it’s the better overall option considering the price and feature variety.

For more information, check out our Zoho CRM review.

Pipe unit

Pipedrive is a powerful pipeline management tool with robust customizations. Pipedrive doesn’t offer a lifetime free version like Nimble. However, Pipedrive has more premium tiers to choose from, as well as unique solutions for each industry.

Visit this Pipedrive review for more details.

HubSpot

HubSpot is a top-tier CRM tool, known for its marketing, sales, and support solutions that also offer powerful integrations. It also offers some open-source capabilities through those integrations. HubSpot’s free software is a solid solution that allows up to five users and access to a variety of marketing and sales tools. Users report that HubSpot’s premium tiers can be more expensive, making them comparable to Nimble’s structure.

Want to learn more? Check out HubSpot's review.

Review methodology

To evaluate Nimble as a competitive CRM solution, I used my internal rubric with criteria defined around the most important considerations when evaluating CRM vendors and their business benefits. I relied on Nimble’s online resources, community forums, and feedback from real users. All of this helps me identify standout features, implementation strategies, and ideal use cases for Nimble.

Here's the breakdown of the criteria I used to review Nimble:

• Cost: Weighted 25% of the total score.
• Main features: Weighted 25% of the total score.
• Customizations: Weighted 15% of the total score.
• Integrations: Weighted 15% of the total score.
• Ease of use: Weighted 10% of the total score.
• Customer Service: Weighted 10% of the total score.