It is week 1 of the NFL season, which means that many of us have already begun to graze for the winter.
Fans of loser soccer teams have been found devour 16% more saturated fat The day after a great game that its normal daily amount. Fans of winning teams consume 9% less than usual … as if victory were not enough.
Excave a little more in the data behind our food habits, and you will find that, as a nation, we consume more calories on the Sunday of the Super Bowl than Christmas day or Easter. Food and football are so synonym in the United States that we consume more calories on Thanksgiving than at any other national holiday, not only because it is a harvest party, but also because there are three NFL games that day.
Face him, week 1 Tailgating may seem harmless, my friends, but it is generally our first step towards Gluttonyville.
I say generally Because the growing use of GLP-1 drugs takes us some of us in a new direction.
Cornell University and the Mercado Numerator research firm recently discovered that within six months after use, new LPG-1 users Reduce your general supermarket expense by 6%. They also exchange ultra processing and sugary drinks for healthier options. We are talking about hamburgers, hot dogs, french fries … You know, some of the greatest hits of ultra processed foods.
The decrease in interests in the traditional favorites of the tail is so measurable that “retailers are adapting their strategies accordingly to be more veterans,” according to Amanda Mosseri Oren, vice president of industry strategy for Relex solutions. His 20 -year -old firm specializes in supply chain logistics for retailers around the world. She said that supermarkets are “reformulating meat offers ready to include a higher protein content and more vegetables, recognizing that traditional convenience foods no longer coincide with the needs of consumers.”
It is still football season in a country with an obesity rate of 40%So the final covers in groceries will still be dominated by promotions of salty snacks and refreshment cases. However, it is likely that celery and hummus sticks become easier to find as the habits of the expanding community of LPG-1 users continue to remodel the purchase orders of the industry.
For retailers who already specialize in healthy foods, this trend potentially expands a customer base that has more available income. However, there is a peculiarity: although changing feeding and spending habits can be a triumph for science, and ideally wallets and waists, Oren said that research “also revealed that households with higher income reduce purchases by almost 9% and that” the trend has been consistent since 2024 and continues to strengthen. “
Then, the higher 10% is becoming thinner and saving money. Great news for the rich, except those rich people who earn their money selling junk foods. This trend is an enigma for them.
As for the rest of us, the monthly drug cost such as Wogovy or Ozempic prevents a large -scale change in consumer behavior without subsidies, greater insurance coverage or a more competitive free market to significantly reduce prices.
And then this wrinkle: LPG-1 users still yearn for the ultra processed snacks.
Brandon McFadden, a professor at the University of Arkansas (and Tyson Doted Presiding in Food Policy Economics), told me that LPG-1 users still want junk food, they no longer want them to get closer.
“Everything is still quite new,” he said. “Sure, there seems to be evidence of research that shows … the stomach size is decreasing.” McFadden said that “the number of calories in general is obviously decreasing”, but not “uniformly in all categories.”
Although we are handling the effects of medicines that are widely adopted now, the new ones are in development. Pointed out Clinical Test Data In a new medication that reduced the weight up to 24% in 36 weeks, “really Wow things,” as he said.
Speaking of “Wow things,” I was surprised when Sally Lyons Wyatt, global executive vice president and main consumer goods and food services services in Circana, told me that 60% of US consumers now report that they read food labels.
“I can guarantee that this was not the case five years ago, not even close,” he said jokingly. “How do we get here? It is a culmination of things. Obviously it started during Covid, where people began to learn what they needed to do to stay well … more people look at what they are putting in their body.”
With all that said, Wyatt was also clear about this: indulgence is human nature. It will not disappear, but we could see more moderation.
So, even if your team ends 0-17, and all that losing makes you eat more chips and sauce of the usual, as long as you are monitoring what you eat the other days of the week, there is a small possibility that you can see the playoffs still capable of fitting in your favorite shirt.
YouTube: @Lzgrandershow
