Bitrix24 Review (2024): Features, Pricing and Alternatives

Bitrix24 is an all-in-one platform that offers a variety of trading solutions. The product combination is intended to replace and optimize any company's current SaaS solution. This includes a customer relationship management tool, human resources, online sites and inventory, and more. CRM software provides sales management and enablement, reporting analytics, marketing features, and robust automations and integrations.

Although Bitrix24 can offer unique solutions for a variety of business sizes and industries, there are other providers that may be a better fit for your business needs. Whether it's CRM pricing, feature selection, or other reasons, we've also provided some alternatives to Bitrix below that explain their ideal use cases and similarities.

Prices

Bitrix24's pricing structure is divided into five tiers, including a 100% free CRM. Pricing is billed per organization and can be billed monthly or annually. Each tier supports a preset number of users, storage space, and communication features.

• Free Trial: 15 days.
• Free: Free for unlimited users, but only supports up to 5 GB of storage space and limited communication features.
• Essential: $49 per organization for 5 users when billed annually, or $61 per 5 users when billed monthly.
• Standard: $99 per organization for 50 users when billed annually, or $124 for 50 users when billed monthly.
• Professional: $199 per organization for 100 users when billed annually, or $249 per 100 users when billed monthly.
• Company: Billing starts at $399 per organization for 250 users when billed annually, or $499 for 250 users when billed monthly.

Bitrix24 Key Features

Omnichannel communication

Bitrix24 hosts a variety of tools that streamline communication between representatives, teams, departments, and clients. Whether sharing updates, tasks, files or metrics, Bitrix24 users can track all communications from a single hub. Some calls include public and private chats, invitations to external users, chat history, video calls, and video conferences.

AI-powered assistant

CoPilot is the name of the artificial intelligence tool that Bitrix24 runs throughout its CRM platform. The AI-powered assistant helps users with mundane tasks, increasing productivity and creative content. CoPilot can automatically populate lead and deal information, produce call transcripts, and even help reps strategize sales and marketing campaigns based on defined goals and target audiences.

Sales Process and Workflow Builder

With the help of Bitrix24 workflow automations and no-code RPA, companies can quickly optimize various sales routines. Whether creating a new process from scratch or wanting to edit existing workflows to execute them quickly, users can configure automation rules and triggers. Examples of automated funnels include reminders and notifications, deal status changes, tasks, and more.

Mobile CRM application

Bitrix24 offers a free mobile app for users via the iOS or Android app market. It acts as an extension of the web version of its platform, allowing users to access lead information, transaction trackers, invoices, payments, telephony and more. This is a great tool for companies that have users or sales reps who are out in the field and need to access data and report on the fly.

Pros and cons of Bitrix24

Alternatives to Bitrix24

While Bitrix24 may be a great solution for some clients, there are alternatives that might better suit your unique business model. General CRM vendors often include similar core features with additional technology add-ons. Depending on whether you are a small business looking for an affordable solution or a company looking to implement a scalable platform, we have identified tools similar to Bitrix24 below.

Our list includes other popular providers like Zoho CRM, Monday Sales CRM, and Pipedrive. We've quickly compared some of the top features, pricing plans, and more so you can see how Bitrix24 stacks up against similar CRM software on the market.

*Price when billed annually.

CRM

Zoho CRM is a leading CRM software ideal for customer service teams that offers comprehensive analytics and advanced automation. Both Bitrix24 and Zoho CRM offer a suite of business tools beyond a simple CRM platform, including customer service, finance, and human resources tools. Compared to Bitrix24, Zoho CRM's marketing tools and mobile app are more robust and can help businesses, especially those with sales representatives in the field.

To learn more about this provider, check out our Zoho CRM review.

Monday Sales CRM

Monday Sales CRM is a code-free CRM platform with visual and intuitive dashboards for deal tracking. Monday Sales CRM and Bitrix24 can prioritize communication within the company and with customers while tracking every interaction and activity with clear timelines. Monday Sales CRM offers market expertise in IT, media and communications, manufacturing, financial services and consumer goods software and services.

To learn more, read our independent Monday Sales CRM review.

Pipedrive

Pipedrive is a sales CRM that companies can use to track and manage their entire sales process so reps can focus on customer relationships. Both Pipedrive and Bitrix24 offer white label CRM functionality, meaning the platform can be individually branded for business needs or even for resale to customers. Pipedrive does not offer a free lifetime version of its platform, but it does provide quality simple onboarding support based on user reports.

Head to our Pipedrive review for more details on this CRM provider.

Review methodology

To review Bitrix24 as a CRM software provider, I considered core product offerings, cost transparency, ease of use, and more. I rated Bitrix24 based on our internal rubric made up of criteria that reflect what an average buyer might consider important when choosing CRM software.

Below are the criteria I consider when rating and then reviewing Bitrix24:

• Cost: Transparency of costs, payment options and pricing compared to industry standards.
• Main features: Standard capabilities of an average B2B database provider, such as channel management or data cleansing.
• Advanced technology offerings– Unique or industry-specific functionality that a vendor might offer in addition to core features.
• Easy to use: Easily navigated or implemented by users with different technical skills.
• Customer Reviews: Average user feedback for the provider, whether praising or criticizing features, platform UI, or support.