Your support helps us tell the story.
My recent work focusing on Latino voters in Arizona has shown me how crucial independent journalism is to giving voice to underrepresented communities.
Your support is what allows us to tell these stories and draw attention to issues that are often overlooked. Without your contribution, these voices may not be heard.
Every dollar you donate helps us continue to shed light on these critical issues in the run-up to the election and beyond.
Eric Garcia
Washington Office Chief
With fall arriving in full force, many social media users have begun declaring that “hoa hoa hoa” season has arrived.
Inspired by the aesthetics of the first film of the Twilight The series and its soundtrack, particularly Blue Foundation’s “Eyes on Fire,” with its sweeping shots of misty pine trees and cold, gray skies and the voices singing “hoa hoa hoa” at the beginning of the song, have become a symbol of cold-weather nostalgia in recent years. This year, social media users are saying goodbye to the long-reigning Brat Summer and welcoming “hoa hoa season.”
Thousands of people around the world have used the song, as well as clips and photos of foggy weather, to create memes of nostalgia for the cloud cover and cold temperatures that arrive each year. For some, “hoa hoa hoa season” sparks a desire to put on cozy sweaters, drink hot chocolate, and prepare for a binge-watching session. Twilight saga.
“No song can bring me as much nostalgia as this one,” wrote one user.
“Me to the weather: 'Where have you been, Loca?' Another jokingly referenced a line from the original film.
“Looking Twilight “September is a real annual ritual for us,” someone else added.
For others, it is an expression of longing for the vegetation of the Pacific Northwest, particularly Washington State, where the film was shot.
“I want to move somewhere where the weather is always HOA HOA HOA,” one person wrote.
“My heart broke a little because this exists outside of cinema and I'm not there,” commented another.
Others joked that the phrase had somehow grown to encapsulate the feeling of the arrival of autumn.
“It was so foggy outside the whole way back to my house that I was singing hoa hoa hoa in my head,” one person commented, while another added: “Finally someone who knows what I mean when I say 'I feel the hoa hoa in the air.'”
The song has become a quintessential symbol of autumn weather, so much so that Blue Foundation, the band behind the hit song, has noted that the song has taken on a life of its own since its release over a decade ago. Initially created as part of the band's third full-length album Life of a ghost, The song reached unprecedented levels of popularity when it was included on the Twilight soundtrack. What they didn't know was that its inclusion would also cement the song as a vital piece of pop culture nostalgia.
“It’s never really been a goal of ours to be considered part of any gender,” said Bo Rande of the Blue Foundation. Far Out Magazine“I think our main goal has always been to sound and feel as unique as possible.”
He recalled that while creating the album, he actually felt stuck and blocked, and that the success of “Eyes On Fire” was ultimately a surprise. “It wasn't part of any five-year plan, and it was a coincidence that it ended up in the Twilight moment.”
Although none of the band members could have predicted that the haunting song would become such an intrinsic part of the Twilight phenomenon and subsequent nostalgia for the films, they felt they were onto something when creating the song.
“I had that feeling with 'Eyes on Fire,'” admits another band member, Tobias Wilner.[I thought] “It's a bit of a weird and slow song, but I like it. It's simple, but raw. It has a hunting feel to it and it's melancholic, so I had a feeling, but I didn't expect it to be so popular. At the time, no one knew that Twilight “it would be so big.”
Nothing could have prepared them for the second life the song took, with the typical TikTok memeification leading to a flood of “hoa hoa hoa season” videos and ultimately solidifying that song that reminded many around the world of the arrival of fall. Thanks to Twilight and fall weather nostalgia memes, new generations have become new fans, ensuring the song's lasting relevance.
