Vibe Guide: Johnnie Davis, the designer behind New Bedstuy


New Bedstuy “You Are Holy” t-shirt.

(Jennelle Fong and Yasara Gunawardena / For The Times)

A quilted shirt worn by Miguel on a magazine cover, a hoodie with a furry mohawk stripe worn by Jay 305 front row at Los Angeles Fashion Week. A certain type of person is drawn to New Bedstuy because the pieces feel individual and bold, leading fans of the style to ask: “WHO He does that? The answer: Johnnie Davis, founder, operator and designer of the brand known for its renegade spirit, with an aesthetic Davis describes as “high fashion, sartorial [and] functional.” Without a doubt: New Bedstuy signatures, like the colossally proportioned pants or the structured jackets available in its FW23 collection, can be worn with an air of excitement. Take the Holy T-shirt, a statement piece that Davis says that you would buy for your loved ones this season. Using New Bedstuy helps you “end this year stronger than the last” and manifest “a tougher world.”

Name, occupation: Johnnie Davis, founder, operator and designer of New Bedstuy.

Haute couture, clothing, functional. These are three words that describe my brand.

My mantra for the end of the year is: End this year stronger than the last.

One Los Angeles artist I would love to see using my work is: Henry Taylor.

The designer/brand I wore the most this year: New Bedstuy.

What's been in my online shopping cart for months: Rick Owens boots.

The New Bedstuy piece I'm giving to the people I love this season: the Santa t-shirt.

IMAGE Vibe Guide photographed by Jennelle Fong and Yasara Gunawardena

New Bedstuy Barrel Leg Sweatpants in Blood Red.

(Jennelle Fong and Yasara Gunawardena / For The Times)

The only thing I wish the people I love would join in and buy from me this season: Tesla truck, Carol Christian Poell boots.

The fanzine/book/article on my coffee table that I want people to see: “Black Rainbow”, 2017.

I will never stop swinging my shoulder bag, barrel bag.

The cause or organization I am currently supporting.: Slum.

Vampires, elves, clowns. These are the things that inspire my work right now.

In 2024 I am manifesting a tougher world.

IMAGE Vibe Guide photographed by Jennelle Fong and Yasara Gunawardena

New Bedstuy Barrel Leg sports pants in soft gray.

(Jennelle Fong and Yasara Gunawardena / For The Times)

Chunky/platform boots or shoes, statement pieces, couture They are the best things to pair with a New Bedstuy piece.

The color I want everything in: black.

Throughout 2024, I will smell like: healthy grass.

New Bedstuy
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