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Versace took a youthful and fresh approach for its latest collection – a departure from the strikingly sexy aesthetic we're used to.
The Italian brand is known for its glamour and decadence, but its spring/summer 2025 show at Milan Fashion Week couldn't be further from this.
The brand has been run by founder Gianni Versace's sister, Donatella Versace, since his death in 1997, and this collection was a refreshing yet nostalgic nod to the brand's storied past, while also moving in a playful, modern direction.
The show struck a delicate balance between the iconic opulence we associate with the house and a more playful, relaxed aesthetic.
Signature styles like baroque print patterns, candy-colored suede and disco-style bodycon dresses were paired with quirky embellishments like perfume bottle and champagne stem heels, giving the collection a fresh feel that was more sweet than sexy.
The runway featured the “it” girls of today and tomorrow, including the brand's close friend Gigi Hadid, who wore a floral midi dress paired with playful rust-colored tights, and Gen Z phenomenon Iris Law.
Tailoring was a key focus – including structured blazers and sleek midi skirts, these pieces were softened with playful lace-trimmed edges and sheer overlays.
Versace capitalized on the 2000s obsession with slinky slip dresses, low-rise pants and diamond detailing.
The collection also had a Seventies vibe, with chevron patterns inspired by Missoni (an Italian fashion house that had its heyday in the '70s), boho bags, and disco details reminiscent of the maximalist glamour of Studio 54.
Despite the nods to nostalgia, this collection is not just about looking back.
What looked like a strapless gold sequined gown on model Anok Yai was actually 3D printed: constructed without seams, with its famous Versace hourglass shape programmed by a machine.
The collection reminded us that while Versace's legacy may be rooted in glamour and sex appeal, the brand is undeniably capable of growth and evolution.
With her nods to the past and present, it is clear that the Versace woman remains timeless.
