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Kelly Rissman
US News Reporter
Tommy Hilfiger presented its spring/summer 2025 collection in the unusual location of a decommissioned Staten Island ferry.
For his latest New York Fashion Week show, the American designer paid homage to the nautical lifestyle that has inspired the brand for nearly 40 years, taking guests aboard the John F. Kennedy ship, which served as the Staten Island Ferry until it was decommissioned in 2021.
It was purchased the following year by investors including comedians Pete Davidson and Colin Jost, both of whom grew up in the New York City neighborhood.
Hilfiger’s love letter to America’s East Coast didn’t stop there: The Empire State Building was lit up in the brand’s signature colors, and the show invitation was a Tommyified version of a bronze Staten Island Ferry token, a long-gone vestige of New York history since ferry travel became free in 1997.
The New York-born designer presented his second collection since returning to the NYFW schedule with an even more refined luxury aesthetic. The pieces were classic Tommy: navy captain’s blazers and trench coats, cricket sweaters and cable-knit V-necks, alongside pleated dresses and capri pants.
The nautical theme was present throughout, with abundant anchor motifs and Breton stripes.
“It’s the new American prep wardrobe, fusing vibrant Ivy League style with everyday coastal functionality,” the brand said in a statement.
Hilfiger said he wanted to “live within our brand codes: stripes, red, white and blue, nautical and varsity preppy.”
Signature looks were enlivened by modern silhouettes, crinkled cotton and fabrics that embraced the fluidity of sportswear.
“Today, it’s been updated and remixed for 2025,” Hilfiger said. “The look has the ease of effortless summer style, but with the confidence that makes you feel ready to step off the ferry and head back into the city.”
The collection included classic Breton and Ithaca shirt stripes inspired by sailing heritage, archival regatta jackets and utility trousers crafted from sailcloth nylon.
Among the celebrities sitting front row was Generation V actor Patrick Schwarzenegger, 30, who recently became the face of the brand, embodying the label's quintessentially preppy aesthetic in a herringbone tweed suit jacket and nautical striped shirt.
Schwarzenegger was joined by Blackpink's Jisoo, 29, who took note of Hilfiger's 1990s hip-hop influence in a leather baseball jacket and beanie.
Among the attendees was actress Brooke Shields, who saw her daughter, Grier, on her first fashion week runway.
“I was so excited,” Shields said. “It was her first show and this is something she wanted to do. And I said, ‘You have to go to college, but it’s Sunday, so it’s okay.’”
Sports stars were out in force, including Olympic gold medal-winning sprinter Gabby Thomas, who wore a double-breasted herringbone blazer over a white minidress, and gymnast Sunisa Lee in a classic belted trench coat.
Model Romee Strijd, TikTok creator Noah Beck and singer Tinashe also sat front row and enjoyed a surprise performance by three members of Staten Island's Wu-Tang Clan.
Tommy Hilfiger proved that the brand is as much a part of the city's iconography as the ship that hosted it. A true American classic.
