The fusion of these two aesthetics has resulted in a style that beautifully honors the heritage of both countries.
The fusion of Indian and French influences has given rise to a unique and glamorous aesthetic that celebrates the rich heritage of both countries.
The fusion of Indian and French influences has created a truly unique and glamorous aesthetic. This fascinating mix has its roots in the era after Queen Victoria's coronation as Empress of India, when British lords encouraged Indian maharajas to explore the world and immerse themselves in the art, culture and aesthetics of different countries. . This effort to shape the Indian mind led to the emergence of the “Indo-French style”, when Indian rulers incorporated elements of French design into existing Indian art, culture and aesthetics.
Maayankraj Singh, Founder and Chief Designer, Atelier Shikaarbagh, says, “For Atelier Shikaarbagh, these remnants of the imperial past have played an important role in shaping the brand's identity, distinguishing it from others in the industry. Instead of overwhelming embellishments, Atelier Shikaarbagh focuses on tasteful placement, drawing inspiration from the haute couture popularized by French fashion in the 1950s and 1960s.”
The Indian aesthetic is a celebration of life, characterized by vibrant jewel tones, luxurious fabrics, rich embellishments and traditional silhouettes. On the other hand, the French aesthetic exudes opulence with a sober touch, presenting a soft and delicate color palette reminiscent of a rainbow reflected in sea foam. “The fusion of these two aesthetics has resulted in a style that beautifully honors the heritage of both countries. The best example of this fusion would be the “Lalitya” saree, which draws inspiration from French chinoiserie motifs and the Indian color palette. The effect is reminiscent of the Tutti frutti creations by Cartier and van Cleef & Arpels. In short, the union between France and India has managed to create a style that is not only fashionable but continues to occupy a prominent place in history,” adds Singh.
The brand embraces this fusion and creates designs that pay homage to the rich cultural origins of India and France. The brand effortlessly blends the vibrancy of Indian traditions with the refined elegance of French influences, resulting in a truly captivating and distinctive aesthetic. “With its commitment to craftsmanship, attention to detail and a deep appreciation for the beauty of both cultures, Atelier Shikaarbagh has become a symbol of excellence in the world of fashion. Each piece tells a story of the harmonious union between India and France, showcasing the best of both worlds,” opines Singh.
The fusion of Indian and French influences has given rise to a unique and glamorous aesthetic that celebrates the rich heritage of both countries.
