Super Bowl LVIII will leave viewers with an influx of celebrity-filled commercials as brands try to win over customers during what could also be called the Super Bowl of advertising.
This year, the football game will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11 and will be available to watch on C.B.S. and transmitting in Supreme+. In November 2023, the hollywood reporter reported that the network had sold out all of its Super Bowl commercial slots and had asked for $7 million for 30-second spots.
The ads are known for entertaining less avid football fans during breaks in the game, and many brands have already started showing their commercials in the two weeks leading up to the big game.
These are some of the best (and worst) Super Bowl ads released so far.
Nerds starring Addison Rae
The candy company will make its commercial debut at the Super Bowl advertising its Nerds Gummy Clusters this year. In the trailer posted to the company's YouTube channel, Rae is training a “mystery student” in a dance for a performance set to Irene Cara's 1983 hit, “What a Feeling.”
Oreo starring Kris Jenner
Kris Jenner is making her Super Bowl commercial debut by throwing it back to 2007, with the ad paying homage to the moments and cookies that have played a role in the family's fame over the past 17 years. The ad's sneak peek shows the reality star standing next to a container of stacked Oreos just as her daughter Khloe had shown viewers many years ago on her pantry tour.
The message “It all starts with a twist this February” reads on the screen and clues fans into the fact that there will be more throwback references in the Super Bowl ad.
popeyes
The Louisiana-themed fried chicken franchise will also make its commercial debut at the Super Bowl in 2024. In the teaser the brand posted on its YouTube channel, the mascot, a chicken named Poppy, announced a promotion in which if a team with wings ends up winning In the game, customers can win a free six-pack of wings with their order.
Hellmann's starring Kate McKinnon
Kate McKinnon stars in her first Super Bowl commercial with Hellmann's Mayonnaise. The trailer published on the brand's YouTube channel presents the Saturday night live The student has a photo session with a fictional cat named Mayo Cat.
“Mommy, give me the mayonnaise,” says a charismatic photographer during the session. McKinnon struggles to smile as Mayo Cat perches on his shoulders. “Give me tag! Give me a label! adds the photographer. McKinnon gives a pained smile as he tries to hold more jars of Hellmann's mayonnaise.
Pringles
Chip brand Pringles took to Instagram to tease its next ad, which will debut during the February 11 football game. “The big game is almost here, so we're upping our mustache game. Who do you think it belongs to? the title asked viewers.
The post itself showed a photo of the Pringles mascot, which is a white oval with black eyes and eyebrows and most of the oval taken up by a giant curly mustache. Next to the logo is a photo of the mustache of a man who will likely be the star of the commercial. “Once you see it… you can't unsee it,” read the text surrounding the images. The favorite in the comments section appeared to be Kansas City Chiefs tight end Travis Kelce, but the brand has not yet confirmed who the mustache belongs to.
Drumstick starring Eric André
The ice cream brand will have its first advertising space in the Super Bowl this year. Recently, he released a teaser with comedian Eric André. The clip shows the actor's bag, filled only with drumsticks, passing through airport security before one of them had to be “confiscated.”
volkswagen
The popular car brand will celebrate its 75th anniversary during the 2024 Super Bowl.
In its teaser ad posted on YouTube, the company takes viewers back in time in a black and white documentary style, with people looking confused at the iconic Beetle that has now become such a well-known car.
