Nancy Tyagi made her Cannes debut this year in a dress she made herself. (Photo credits: Instagram)
The recent DIY sewing movement has captured hearts and minds globally, inspired by icons like Nancy Tyagi, who made a huge impression on the red carpet of the 77th Cannes Film Festival with her self-stitched outfits.
In a world where new trends are constantly shaping the lives of young people, there is a shift towards the art of DIY sewing. Enthusiastic young people are immersing themselves in the world of sewing, not only to create unique and personalised pieces, but to make a statement about sustainable fashion. New thinking and cultural change are giving rise to emerging creators who are redefining style with an eco-friendly twist.
The recent DIY sewing movement has captured hearts and minds across the world, inspired by icons like Nancy Tyagi, who made a huge impression on the red carpet of the 77th Cannes Film Festival with her DIY-stitched outfits at a fraction of the cost, exemplifying the potential of the industry and highlighting the skill of stitching and sewing. Rakesh Khanna, MD & VC, Singer India, shares how sewing is a sustainable activity:
- Sewing for a sustainable future
As sustainability emerges as a conscious lifestyle choice for many Indians, easy sewing and stitching hacks are emerging as a powerful option for an environmentally conscious life. Today, stitching, embroidery and sewing are becoming a means of self-expression.
- Revival of traditional skill:
Nowadays, learning a new skill and embracing sustainability are helping people to acquire the skill of sewing and flaunt it on social media. A good example is that most of the influencers are emphasizing the positive impact on the new generation as learning the traditional skill of sewing and flaunting it is a new opportunity.
Today, younger generations are open to learning the craft, more from a DIY and artisanal perspective. Inspired by the trend, Singer India launched a campaign featuring its technologically advanced 3-in-1 sewing machine, #ReviveTraditionsWithSE9185. This campaign aimed to connect, engage and excite new-age, socially conscious consumers about the joys of creating, crafting and embroidery. By sewing together, they appreciate the craftsmanship and history of the skill, while older generations enjoy passing on their knowledge and keeping the tradition alive.
- Growing the Online Community: The rise of DIY trends
Sewing is becoming an integral part of the DIY trend, allowing people to create custom pieces that reflect their styles, choices, and personal lives. Online groups and forums also provide a space for enthusiasts to share their creations, ask for advice, and learn new techniques during the Covid period. SINGER started an online sewing studio that trains participants on the Zoom platform in three courses: basic, intermediate, and advanced. Participants have been ramping up and learning the sewing courses to develop their passion for the profession and take DIY communities to new heights.
- Embrace modern technology with simple tips and tricks
In today’s fast-paced world, tips and tricks videos have become essential in making sewing and crafts more accessible. These videos simplify techniques and allow everyone from beginners to experts to improve their skills. Influencers play a key role in sharing their knowledge and creativity to inspire a new generation to explore modern sewing tools. As the trend of DIY tips grows, SINGER India has been featuring easy-to-use tutorials on its social media, making sewing easier with its new 3-in-1 Wi-Fi enabled sewing machine, SE9185. This content not only increases awareness and appreciation for the art of sewing but also seamlessly blends tradition with technology.
