Robin's clients have expressed their frustrations on the company's website that is blocked when their last promotion was at stake.
On Thursday, Red Robin launched the Fund Without Backless Hamburgers pass, which allows customers to ask for a gourmet hamburger with the background of their choice for each day in the month of May. The pass, which went on sale on the Robin Network website on Thursday morning, can be used in any of the brand's restaurants in the US.
However, many clients said they tried and could not buy the black pass and Gold, with the Robin network website that was not loaded for them.
“I literally spent a refreshing hour for the hamburger pass, what incredible incompetence,” wrote a person in a Reddit publication. “Finally, I cause the Cashstar page to load after 50 minutes of constant update (after configuring an alarm to be prepared for this), enter my address and boom, everything is exhausted.”
“Was it a marketing trick? Does anyone really happen? We had to enter our information, but there is no way to complete the transaction,” another asked in the comments.
A third Reddit user said that when they obtained the pass, after three failed attempts, it cost $ 682 and not $ 20. However, they said the money was then reimbursed.
In X, several people reiterated how difficult it was to obtain the Robin Pass network.
“I just woke up so early to try to score a free month hamburgers on Robin Robin just so that the site does not load,” one wrote.
“The Pass Red Robin Burger was bought by Bots, and all the others who managed to pass are with this stupid scam,” another wrote with a screenshot of his online payment with the pass, which was $ 682. “Literally, a captcha would have worked. Anything.
A third person joked about the Robin network website receiving more traction than ever by the agreement.
“Red Robin has probably never had more than four users in his place at the same time, then they announce their hamburger pass and told their type of IT that was ready,” joked the user of X.
After the controversy, Red Robin issued an apology for the blockade of its website.
“We did everything we could to anticipate interest in the baseless hamburger pass, including work with our websites and gift cards to prepare for the influx of traffic, but due to the overwhelming emotion in the pass: 12 million visits in seconds: our website and support systems were blocked,” said a representative in a statement to a statement Independent. “We regret that this happened to our loyal guests. All passes have been sold.
The members of the Robin Red Regalia have the opportunity to win free hamburgers for a year. Members automatically have the opportunity to win the prize when they buy a hamburger and a drink through their account at any time between May 1 and 31. Customers registered in Robin Royalty Red during May 2025 can also participate.
The new Robin Network offers occur after the fast casual franchise reported a decrease in its total fiscal tax revenues 2024 compared to 2023.
“The total revenues are $ 285.2 million, a decrease of $ 23.8 million mainly due to the fourth quarter of fiscal year 2024, including 12 operational weeks compared to 13 operational weeks in the fourth quarter of fiscal year 2023,” says the company's report, pointing out that the net loss was $ 39.7 million in this period, up to $ 13.7 million in 2023.
In another effort to increase its pedestrian traffic, Robin Robin will soon debut a new “sizzling summer menu” with five fresh items, including a BBQ BBQ BBKIARD pork hamburger, barbecue pork nachos in the backyard, frequency lemonade of frequed of peach color, an cornerstone of racing color racing color racing color rack, and a color cluster color cluster racille. The new menu selections will be available from April 28 to summer.
