Richard Quinn brings the tradwife aesthetic to the catwalk with a 1950s-inspired collection for London Fashion Week


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Richard Quinn's latest collection at London Fashion Week featured 1950s-inspired silhouettes, seemingly channeling the “tradwife” aesthetic that has recently taken TikTok by storm.

The trend glamorizes 1950s suburbia through rose-colored glasses, and while some aspects are a little controversial, Quinn's designs stayed firmly away from any potentially shady areas.

Instead, she focused on 1950s fashion inspirations, evoking the timeless elegance of style stars like Grace Kelly through her romantic evening and wedding dresses.

The London-born designer is known for his refined and emotive womenswear collections – he worked at Dior and on Savile Row before establishing his eponymous label in 2017.

The spring/summer 2025 show was classic Quinn: the runway was filled with hourglass silhouettes, extravagant feathers and maximalist floral embellishments.

The set, held in the sumptuous ballroom of the Dorchester in Mayfair, was filled with flowers, a sign of things to come.

The garments featured bright embroidery reflecting fields of roses, and the catwalk evoked images of an English garden.

At first, it seemed like Quinn had taken this collection to absolute simplicity: her dresses weren't as avant-garde as those we'd seen previously, but they soon exploded into maximalism.

Feathers dangled from porcelain white dresses, ruffles fluttered at hems, and balloon hems blossomed from every seam.

The silhouettes appeared to be inspired by Christian Dior's iconic New Look, which was introduced in 1947. It involved narrow waists, voluminous skirts and an exaggerated hourglass figure – a bold return to softness and elegance after the more utilitarian wartime styles.

“The garments must be inextricably linked to time, place and the memory of the wearer: each piece presents its own idea of ​​elegance,” Quinn wrote in the show notes.

“My dress is absolutely stunning, but it has an incredibly tight corset,” said one of the models, Loulou Westlake.

“Underneath the corset there is padding in the hips, so my body is very sculpted now – it’s definitely very feminine.”

Many models wore veils and evening gloves, which injected a sense of traditional elegance, but not everything was formal and proper.

Quinn's signature contemporary twist brought the looks into 2025, with voluminous, rounded hems, pointed collars and a feathered dress that practically enveloped a model.

And although the show began with a predominantly black-and-white color palette (as if we were watching the catwalk on a 1950s television), splashes of red soon appeared, followed by a blossoming spring palette of buttercup yellows, sky blues and pale pinks.

MAC makeup artist Terry Barber stuck to neutral colors for the beauty looks. He said he was trying to create looks that were “beautiful and [would] appeal to someone who wants to wear those clothes.”

Former Little Mix singer Leigh-Anne Pinnock was one of the celebrities sitting front row for the show, sporting a sheer silver outfit with an extravagant ruffle.

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