Nicki Minaj gave birth in 2020 amid a five-year hiatus between albums and largely stayed out of the spotlight throughout her son's childhood. Although she has shared photos of her son, affectionately known as Daddy Bear, on her social media accounts and in a recent Vogue cover shoot, she has kept many things private, including his real name. she. Before her return to music and the release of “Pink Friday 2,” which debuted at No. 1 in December, she told Vogue that she had anticipated feeling pangs of missing out no matter how much or how little she worked. “Well, if I'm going to feel guilty anyway,” she said, “I might as well keep doing the only thing I know how to do, which is make music.”
Da Brat said she had been lucky to be mentored by producer Jermaine Dupri, who never tried to change her tomboyish image during the height of her career. Although rumors circulated about his sexuality, he was afraid to come out as bisexual in 2020, when he began dating Jesseca Dupart, who is now his wife. The couple stars in the reality show “Brat Loves Judy,” which documented Da Brat's pregnancy with his son, True Legend.
“I feel sorry for all those women who felt like they had to choose between having an abortion or listening to music because someone said, 'It's this or your career,'” she said in an interview. “Women have the opportunity to have families and careers, which is how it should always have been.”
Celebrity women have generally been more open about their personal lives, health, and struggles on social media, and as a result, they have attracted large, loyal audiences there. Minaj has 229 million followers on Instagram and Cardi B has 169 million, compared to Drake, J. Cole and Future's combined 177.5 million followers, making women in music a logical choice. for brands seeking direct connections with the consumer.
As people increasingly discover brands through TikTok videos, YouTube tutorials and Instagram reels, female artists, with their large numbers of highly engaged followers, will benefit. “They're more likely to drive sales with all products,” said Ebonie Ward, chief executive of the all-female management company, 11th & Co, which counts rappers Flo Milli and Future among its clients. She added that beauty, makeup and skin care are high-spending categories where marketers tend to favor women.
