Princess Gollum wears a Duran Lantink dress, Maison Margiela shoes, acne supé studios of Rocotito Archives, Justine Clenquet Jewelry, Carolyn Nails by Carolyn Orellana.
Almost every time Princess Gollum leaves her house, she is protected from the outside world for her favorite Rick Owens Hollywood Kriester lenses. Whether you are taking a business meeting or by employment, the multi-fenato model prefers to move through the city as “a rock star in hiding”, with the tones of glasses that dominate most of its face.
“I am very free to search anywhere I want and I don't have to make visual contact,” she says. “I can be a bit shy outside, but [with these shades]Set of roles almost. “
He has always gravitated to Marcos in funky and largely size. This attraction towards ultra modern and eclectic alignment aligns with the way in which Princess Gollum is presented online. With penetrating eyes, a constantly changing haircut (teenage microbangos, a quasi-skullet, dyed wigs) and a vanguard wardrobe mostly black, emerges as an experimental siren from another world.

Princess Gollum is Josephine Lee's Internet alias. He created it when he was 23 (now he is 33 years old) as a way to close the gap between two opposite ends of his identity: his princess trends and his “darker and more complicated” side.
“Capture two parts of me that cost me a lot to become a whole,” she says. “It is my attempt to merge both personalities together and make peace with both in a fun and visual way.”
It is not that she lives her daily life like this online nickname, but the name allows her to freely express a more extreme extension of her personality. That is why she felt released to create the modern world of Gollum Corp Enterprises, for which she poses in corporate offices with Pushpins added in her acrylics and attacks a rule and scissors in her updo. That is why you can pose blather use fangs or facial paint hello kitty on your Instagram grid. But it is also how it occurs in the world of modeling, connected to the cables, twisting your body to emulate a snake and spread through a hospital bed. His spirit remains dark, but capricious, captured through the way he looks at the lens of a camera or the way he ingensively tilts his head.

Monsoori on skirt, fendi belt like top and heels of the rocotito files, and jiahao peg sung glasses

“I still look like me, but now I know what I like. I like to experiment within those limits. It is simply not as experimental as it used to be,” says the model.
Beyond modeling and maintaining online tracking, Princess Gollum Ethos has acted as a vehicle for her “Slasher” lifestyle, which means he has his hands in many creative pots. Over the years, he has worked as DJ, jeweler (under his Spit Snot brand) and visual artist, who deals mainly with multimedia projects. Until recently, he put full -time modeling waiting to concentrate on Blip, a nicotine replacement mark that co -founded.
“I move through life in a very organic way. I am not a great future planner,” he says through a zoom call in an unusually unusually bleak summer afternoon. He wears a black Kuromi shirt with his blue contacts, offering a touch of color in his white wall apartment. “This new configuration has given me a better balance of everything. I am still in survival mode, but my mentality has changed. What feeds me is that he wants to do my best, and now I'm not trying to do everything he is trying to do everything.”
In this new line of life, he feels that his style evolves. During her 20 years, Princess Gollum remembers having left everything and pushing each aspect to her limits, from her gothic health phase to a Mohawk. She does not regret that, except for dyeing her orange hair, she confesses. Today, it is taking risks on a much smaller scale.

Monsori manga as a dress, Chanel bird cage bag before the 2020 fall of spr, heels of the rocotito files, Dieaabaddie of indietoy.


Marc Jacobs for Louis Vuitton, the New Age Traveler/Summer 2010 traveler bag of Vintage Breast, Vivienne Westwood Spring 2009 Heels of Vintage Pechuga and Mogols Chams of Indietoy.
“I still look like me, but now I know what I like. I like to experiment within those limits. It is simply not as experimental as it used to be.” She remembers having a sincere conversation with a friend recently where she raised the question: “Have I been bored now?”
But no, Princess Gollum does not think “boring” is the right word. She thinks “refined” and “comfortable” are better. In any case, this new style has allowed you to dress easily, even when it comes to glasses.
“In the last 10 years, I have really learned what will fit me, and I fall in love quickly,” he says. At this time, his collection consists mainly in Moschino of the 90s, Oakleys (for his “basic” needs) and rare vintage findings. Every time he is looking for a new couple, his first stop is the Rose Bowl flea market, where he finds Allyn Scura, a local saleswoman, which customizes the old frames. Of all the couples that has bought Scura, Princess Gollum treasures her personalized prescription and bat wings.
For Princess Gollum, sunglasses are the final touch that an outfit can make or break while it works as a key armor piece. When hiding their eyes behind these immense lenses, fighting unwanted energy exchanges and unplayed looks. She considers that her most treacherous battlefield is none other than the luxury shopkeeper Erewhon. “Everyone is always checking. But I'm shy. I just want to get my smoothie and go.”

Diesel jacket skirt and jacket, Azalea Wang shoes, Versace Sun Glasses from Rocotito Archives, Conza's charms of Indietoy and Carolyn Orellana's nails.

“Capture two parts of me that cost me a lot to become a whole,” says Princess Gollum. “It is my attempt to merge both personalities together and make peace with both in a fun and visual way.”
Growing up in different neighborhoods of Los Angeles and Orange County, Princess Gollum has encountered all kinds of sunglasses. There was a really great girl in high school that wore stripes and wore a Chloé bag. Were the athletes who carried their oaks religiously. And when he began to enjoy parts of Los Angeles's nightlife, he noticed how many people kept their glasses overnight. For her, there is only one instance in which night paintings can be acceptable.
“It is only fine during a folder or when you are too lost and you don't want them to catch you. And you are stumbling with CVS looking for a hangover cure before going home.”
She begins to laugh at these messy moments in which sunglasses are not a luxury, but rather a need. In this flash of shared laughter, it is clear what both sunglasses and nickname online offer to the artist. They give him the room to make a decision, whether he is protecting himself from strange events on the street or in the online masses.
Princess Gollum will choose when she wants to share her avant -garde attire with the world or keep them for herself. Some mornings will neglect their color contacts and shake your natural brown eyes. She will decide what creative shots be part and maintain her future goals near her chest. Even then, it will determine when it is the right time to be trapped under fluorescent CVS lighting, completely intact dark tones.

Justin Moreno Top and Skirt, Chanel Spring 1994 Archives Rocotito Shoes

Photograph Kaio César
Style Ronben
Fashion Keyla Márquez
Art address Jessica de Jesús
Talent Gollum Princess
Make up Dennese Rodríguez Hermoso
Hair Nathan Unce
Production Cecilia Álvarez Blackwell
Photo assistant Gabriella Miranda
Style assistant Ariel Monroe
Nails Carolyn Orellana
Florist Jiahao Peng