After a year of difficulties (shootings, war and uncertainty over artificial intelligence), the Pantone Color Institute has announced that Peach Fuzz, a warm, fuzzy shade between pink and orange, is the color of the year 2024.
Looking ahead to 2023, you can't help but wonder if one of Pantone's most popular colors this year (no, not Viva Magenta, the official color of the year, but PMS 219C (commonly known as Barbie Pink)) influenced Pantone's choice. , which was announced on Thursday.
In an interview last week about the color choice of 2024, Laurie Pressman, vice president of Pantone, described the color authority's choice as a much-needed balm for a country “in need of compassion” and the institute's global desire “for a more peaceful future.” “
“With that in mind,” he said, “we wanted to focus on a color that focused on community and those we love. “We needed it to be a color of compassion and empathy.”
The announcement marks the 25th year that Pantone forecasters have named the Color of the Year, a trend that influences everything from paint colors to fashion (note Kate Moss's prescient Fuzzy Peach-inspired Fendi dresses and his daughter Lila at the Met this year). Gala), from dishes to furniture, from nail polish to lipstick and even peach-tipped locks.
Pantone presents the Pantone Color of the Year 2024: Pantone 13-1023 Peach Fuzz.
(The development)
Peach Fuzz offers versatility in clothing and home goods, Pantone representatives said, and incorporates a tactile nature that's hard to resist. “It's a color you want to reach out and touch,” said CEO Leatrice Eiseman, as it is “softly sensual and imminently touchable.”
At a time when people are spending more and more time on modern technology, the peach color has a vintage feel but is also fresh and light. “She is sensitive and sweet but at the same time discreetly sophisticated, gentle and tactile,” he added.
Model Lila Moss, left, and her mother, model Kate Moss, wear pink and peach Fendi dresses at this year's Met Gala.
(Evan Agostini / Evan Agostini/Invisión/AP)
Pantone experts anticipate the color will also be popular for weddings and floral arrangements. “The aesthetic is very bright, fresh and airy and sets a beautiful tone for a wedding,” Pressman said.
And don't forget about the men. According to Eiseman, a color like Peach Fuzz enhances his skin tone.
Warmth, a key word in the Color of the Year ad, resonates with the recent emphasis on doing what makes us feel good, something explored in “Queer Eye” designer Bobby Berk's recent book, “Right at Home : how good design is good for the mind.” “The book delves into not only how to make your space pretty, but also how to discover what makes you happy,” said Berk, who recently announced that season 8 will be the last on “Queer Eye.” “What is your favorite clothing? Vacation? “You should incorporate those things into your home because they will make you happy.”
Cariuma Sneakers in Pantone Peach Fuzz.
(Pantone)
That's because color is an emotional experience, said color specialist Eiseman. “Color speaks to you because it has an emotional link with you. People always worry, “Will others like it?” Listen to your inner self. You are the one who will live with the color.”
What if your inner self is color challenged? That's where Pantone comes in.
“It's about what's right for you,” Eiseman said, explaining her role as a kind of color psychologist. “We make trends, but it is from the point of view of how we create an idea that gives you comfort. We try to help you overcome the negative aspects of color.”
Rugged rug in Pantone Peach Fuzz.
(Resistant)
As for upcoming trends, he said: “It's always a challenge to open people's ideas to other colors. We create the palettes just as we do for the forecast. Colors are rarely used in isolation. And that is a challenge.”
As in previous years, there will be critics who will not accept peach interiors, clothing, mountain bikes and accessories, no matter how well the peach vibe matches the other colors on the Pantone color chart or how warm and comforting was intended. .
If a color catches your eye, the challenge is to make it work. “We try to open your imagination and give you a set of skills,” Eiseman said. Color should never have to do with dogma and judgment, especially for less confident people.
According to the color experts at Pantone, choosing a color has less to do with design and more to do with making yourself happy. Pressman added: “It's about rethinking how we want to live.”
