National Handloom Day 2024: The Evolution of Khadi Fashion


Khadi's enduring charm and adaptability ensure its place in both the past and the future, making it a fabric that continues to inspire and captivate.

On this Handloom Day, as we reflect on the journey of Khadi, we recognise its significant impact on fashion and culture.

Khadi, a fabric of immense national significance, has evolved from a symbol of independence to a celebrated choice in contemporary fashion. As it gains more and more attention, khadi is finding its place in the hearts of modern designers and consumers alike.

The meaning of khadi

Prakhar Rao, founder of Zero Tolerance, highlights the unique value of khadi: “Khadi is a fabric of great national importance and the West is struggling to replicate it.” He stresses that khadi is not only beneficial for the skin but also for the environment. Unlike mass-produced textiles, khadi has negligible carbon emissions and plays a crucial role in preserving South Asian cultural heritage and traditional textile-making techniques.

At Zero Tolerance, 95 percent of their pieces are handmade, reflecting their commitment to the craftsmanship of generational artisans. Rao emphasizes, “As we delve deeper into the idea of ​​South Asian representation, we want to make things that make a difference at a local level.” By collaborating with an NGO in their city, they support underrepresented communities, including weavers on the outskirts of Lucknow. These artisans, despite facing competition from cheaper machine-made fabrics, produce high-quality khadi, which remains unmatched for its craftsmanship and environmental friendliness.

The modern transformation of Khadi

Designer Shilpi Gupta offers insight into how khadi has evolved in the fashion world: “A handspun and woven fabric derived from khaddar, khadi reflects both the past and the future.” Gupta notes that khadi’s raw texture symbolizes the simplicity and power of grassroots movements. Today, khadi has transcended its traditional roots to become a versatile fabric used in a variety of modern styles and designs.

Khadi has gained popularity among Gen Z and local clothing brands for its adaptability. Gupta notes, “With a versatility in modern cuts and prints, Khadi is not just a designer choice but a go-to on the runways.” The fabric has made its way into trendy tops, dresses, shirts and jackets, appealing to urban consumers. It offers a fashion statement that combines environmental friendliness with all-season comfort.

From boho-chic ensembles to haute couture, Khadi’s evolution has been remarkable. Gupta observes, “Today, both nationally and internationally, its timeless appeal and adaptability capture the attention of its wearers.” This transformation underlines Khadi’s journey from a symbol of independence to a global fashion staple.

The future of Khadi

As Khadi continues to evolve, it remains a testament to the rich tradition of craftsmanship, while adapting to modern fashion sensibilities. With the contributions of dedicated artisans like those supported by Zero Tolerance and innovative designers like Shilpi Gupta, Khadi’s legacy lives on and thrives. Embracing Khadi not only celebrates a cherished tradition, but also supports sustainable and ethical fashion practices.

On this Handloom Day, as we reflect on the journey of Khadi, we recognise its significant impact on fashion and culture. Khadi’s enduring charm and adaptability ensure its place in both the past and the future, making it a fabric that continues to inspire and captivate.

scroll to top