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Island of love USA Star Kordell Beckham has revealed he recently achieved one of his “long-term goals” in life.
After winning season 6 of the dating reality show alongside Serena Page last month, the 22-year-old younger brother of NFL star Odell Beckham Jr has finally landed a dream sponsorship from Cheez-It.
In a joint Instagram post, the reality TV star and the cookie company announced their first-ever collaboration, dubbed the “Kordeezy Cheezy Couple,” which features two flavors, White Cheddar and Hot & Spicy Cheez-It, combined to create the reality TV star's perfect cookie pairing.
The title read: “Long-term goals. Tomorrow.”
“YOU DID IT!” Beckham wrote, adding several raised hand emojis for emphasis. Meanwhile, his girlfriend and fellow winner Page, 24, commented: “YOU SEE IT.”
He Love Island, United States The official Instagram account added: “Full circle moment!”
Many of Beckham's co-stars from season six of Love Island USA congratulated him on his dream adventure.
“Bro accomplished his long-term goal,” Rob Rausch said. “WHAT ARE YOU GOING TO DO NOW?”
“Nope, I loved that title,” JaNa Craig wrote, tagging Page.
Miguel Harichi added: “HE DID IT.”
The sponsorship comes after Beckham spoke about his former ambition during a now infamous conversation with Page in the villa.
When she asked him what his “long-term goals” were, he replied, “I can’t get enough of Cheez-Its,” adding that he would love to be sponsored by the cookie company one day.
In a July 22 interview with the Girls in the office In a podcast, he noted that Cheez-It mentioned him in a comment on social media. He later pitched an idea to the company in a clip shared on TikTok.
“I've been thinking about a flavor they could make,” he said. “Sharp white cheddar.”
Beneath the post, the Cheez-It company's TikTok account responded, hinting at a possible partnership on the horizon: “He's even wearing Cheez-It red.”
A month later, Beckham’s “long-term goals” became a reality: not only did he land his dream sponsorship, but the company turned his flavor idea into reality.
Since leaving the villa as the last original couple standing (after getting together on the first day of the show when they arrived wearing matching lime green outfits), Beckham and Page have been on a rollercoaster of success while struggling with fame outside the villa.
In an interview with TodayThe couple admitted they didn't expect to win.
“I didn’t think we would win,” Page said. “I guess because we haven’t had the typical Love Island journey. It’s been a bit tough. It’s been very dramatic.”
Kordell added: “We haven’t had an easy race like everyone else. We’ve all had an instant connection and all that, and ours have been built. I was explaining to her that the race is won slow and steady. She won that race, for my taste, and I stand by that.”
