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Zendaya's stylist Law Roach opened up about a decision he made when he first started working with her: making her look like other celebrities.
When the actress began her career on the Disney channel in the programs Shake it and KC UndercoverLuxury brands did not want to work with her, thinking she would not be able to properly market clothes to a wider audience.
Roach specifically revealed on the podcast The cutting room floor that Chanel, Saint Laurent, Dior, Gucci and Valentino had refused to work with her.
He had a rule that if a brand rejected them, they could never do it again. “If it’s a no now, it’s a no forever,” he said.
“I realized that whoever got the most press would get the best dresses, so I thought, I need to get him more press,” the stylist said. The New Yorker.
Part of his method to achieve the Euphoria The star that was most seen was to get it particularly. US Weekly “Who Wore It Better” poll, where two celebrities wear the same outfit side by side and readers vote on which outfit they liked best.
Roach mentioned dressing intentionally The Greatest Showman The actress wore outfits she had seen other celebrities wear. She explained that she was not afraid that she might lose the poll, saying: “Because I know she's going to win a battle.”
This isn't the first time the stylist has spoken out about the lack of brands wanting to work with Zendaya. In a February interview with FashionShe mentioned that she used a lot of vintage pieces when they first started working together because that was all they had available.
“We have been [pulling vintage] “Ever since Zendaya and I started working together, 13 years ago now. At first, it was out of necessity because when we started, no one would lend her clothes,” she proclaimed. “And I come from a vintage background, I had a vintage store in Chicago, so a lot of the things she wore were things from my store or vintage pieces.”
The stylist also recalled a time in 2014 when a publicist wouldn't give her a black and teal Ungaro dress that Zendaya was set to wear to the Grammys. “When you're talking about that price point, it really doesn't make sense for a girl to translate the brand to a woman who has the means to buy those clothes,” the publicist told The New Yorker.
However, Roach refused to leave without the dress, and after Ungaro's creative director saw Zendaya in it, she landed her first invitation to the Met Gala.
Although Roach announced her retirement from celebrity styling in 2023, she admitted that Interview MagazineMel Ottenberg said he would not stop working with her.
“How can I just leave someone like that when I’m the only stylist she’s ever had? She’s literally the only client I say, ‘That’s my family,’” she said. “And I know what I mean to her because she tells me that all the time. So I’m trying to figure out how to change my position.”
