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Kourtney Kardashian Barker's supplement brand Lemme could soon face allegations of false advertising.
Zimmerman Reed, a class-action litigation firm, has launched an investigation into the reality TV star's popular line of gummies and supplements over allegations that Lemme “violated consumers' rights by marketing his products in a deceptive and misleading manner.”
The law firm is specifically investigating the brands Lemme Purr Gummies, which claim to improve vaginal health and “support vaginal odor”; Lemme Curb Capsules, promoted to support healthy blood sugar; Lemme Debloat Gummies, which promise to relieve symptoms of bloating; and Lemme Matcha Gummies, promoted to support “cellular energy and energy metabolism.”
Zimmerman Reed asks Lemme customers if they “expected the products to work as advertised” when purchasing Lemme Purr Gummies, Lemme Curb Capsules, Lemme Debloat Gummies or Lemme Matcha Gummies. “If you purchased a Lemme product, you may be entitled to compensation,” the free case review form reads.
Kardashian Barker's wellness brand has already sparked interest among health experts and medical professionals. Kardashian Star launched Lemme in September 2022 with a line of vegan, gluten-free, and non-GMO gummy supplements. She then became the subject of controversy after introducing Lemme Purr, the brand’s vaginal probiotic gummies, in February 2023.
According to Lemme’s website, Lemme Purr contains “clinically studied SNZ 1969 probiotics” that “specifically target vaginal microbiome health and pH levels to support freshness and odor.” The gummies are also made with “vitamin C for antioxidant and procollagen benefits and real pineapple extract.”
While Lemme Purr sold out in its first week, that didn't stop some customers and gynecologists from feeling a little skeptical. Dr. Melanie Bone, an OB/GYN and a member of the medical board of Daye, a gynecological health research and development company, previously told The Independent Since vaginas are self-cleaning, products that play on false insecurities about women's health should be treated with caution.
“Brands should not try to foster artificial insecurities imposed on women and AFAB. [assigned female at birth] individuals,” he said.
While Lemme Purr contains probiotics, which have been shown to support a healthy vaginal microbiome (microorganisms that exist in the vagina), the ingredients used in Kardashian Barker's product, such as pineapple extract, “are less credible.”
“There is no validated clinical data to suggest that you can or should alter the taste of your vagina,” she confirmed.
The case review form also cited a 2023 report from Women's Health Magazine. The outlet found that Kardashian Barker's Lemme Debloat gummies contain three grams of sugar per serving, which can contribute to bloating.
Meanwhile, Lemme Matcha supplements contain only 100 mg of matcha. Research suggests that a much higher dose of matcha is needed to provide effective energy-boosting results. A single teaspoon of matcha is estimated to contain 2000 mg – 20 times more than the amount present in a serving of Lemme Matcha.
The Independent has contacted Lemme for comment.
