Kim Kardashian's Skims has entered the merkin market with the launch of a product aptly named “The Ultimate Bush.”
The shapewear company is known for testing the limits of underwear. About two years ago, Kardashian's company launched bras with fake nipples.
Now, Skims is going even further, with underwear with fake pubic hair.
To promote the new line of micro thongs, Skims posted a video on Instagram on Tuesday with a retro game show theme. But instead of asking about pop culture or general trivia, the question was more intimate. Does the rug match the curtains?
The video left a lasting impression on viewers as the imaginary contestants revealed a blurry version of the new faux hair thongs.
Some Instagram users couldn't believe their eyes, with one commenting: “Just Googled the date to make sure it's not April 1.”
“I'm calling 911,” wrote another.
One Instagram user asked: “Who asked for this???” and another joked: “Do we wash this in the washing machine or use shampoo and conditioner?”
The thongs appear on the Skims website with the tagline: “With our bold new faux fur panty, your rug can be any color you want.”
Despite some people's doubts about the product, which costs $32, the 12 designs with different hair colors and textures are already sold out, according to the company's website.
Kardashian acknowledged how original the thongs were on her Instagram Story on Tuesday. She posted a video of the thongs and asked, “How fun are these merkins?” She laughed and called it “crazy.”
the independent has contacted Skims for comment.
Kardashian also mocked her bras with fake nipples and pierced nipples when they were released.
In an Instagram video at the time, Kardashian said, “The Earth's temperature is getting hotter. Sea levels are rising. Ice sheets are shrinking. And I'm not a scientist, but I do believe that everyone can use their abilities to do their part.”
“That's why I'm introducing a new bra with a built-in nipple, so no matter how hot it is, you'll always look cool,” she said.
